Interactive
NEDERLANDSE LOTERIJ STRAVITO
Nederlandse Loterij: winning with data
Nederlandse Loterij, the largest gaming company in the Netherlands, continues to invest in a promising future. It has worked hard to strengthen the foundation of its organisation and to renew its portfolio. This allows Nederlandse Loterij to remain successful in a rapidly changing market and achieve good results.
Tor Olof Philogène, CEO, Stravito
Thor Olof Philogène is the CEO and co-founder of Stravito, an AI-powered search and discovery application for market intelligence and insights at global organisations.
Recognised by Accel as one of the top 100 SaaS companies in Europe and Israel, Thor leads Stravito’s business operations. He has secured €8million in funding from leading European investors, and counts companies including Carlsberg, Electrolux and Danone as customers.
Prior to Stravito, Thor held many prominent leadership positions. He founded and sold his first business in 2010, and went on to become the Chief Revenue Officer at fintech company iZettle, which has since been acquired by Paypal. Here, Thor scaled the growth division from one person to a 200-strong team covering 12 markets globally.
Thor holds a
M.Sc. in Business Administration from Stockholm School of Economics.
Today, Nederlandse Loterij operates seven different games of chance: Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten and Toto. Players can buy their lottery and sports betting tickets online or at one of over 5,000 points of sale throughout the country. Or they can play automatically via a subscription.
Every year Nederlandse Loterij invests millions in Dutch sports and 18 charities in the field of health and exercise. Tis way the organisation contributes to a happy, healthy and “sporty” country.
To set-up effective campaigns and develop new targeted products for its customers, Nederlandse Loterij has been focusing on gathering new insights from the data available to them. To help achieve this, the organisation has been using Stravito to help unleash the power of its insights.
OPERATING IN AN AGILE MANNER As part of its efforts to become even more data-
driven, Nederlandse Loterij works in multidisciplinary teams. Within each team marketers, business controllers, commercial analysts, product owners and business
P74 NEWSWIRE / INTERACTIVE / MARKET DATA
developers manage their brand. Recently, a Business Intelligence Specialist was added to help each team make more informed decisions based on queries performed on datasets and insights.
To achieve this, the Business Intelligence Specialist is able to analyse a wealth of data. Including information about players and points of sale, market research, consumer surveys and information about the competition. All of this data comes from a complex network of suppliers. So, Nederlandse Loterij set-up a data warehouse where Business Intelligence Specialists could carry out their analyses.
Tese results are stored as PowerPoint documents and were previously put in Sharepoint together with external research data, annual reports from the competition and other data sources. But, the increased amount of research and analyses made it difficult for marketers to find results for themselves.
As such, they were reverting their questions to the Business Intelligence team, who ended up spending a lot of time looking for their analyses instead of completing them.
MOVING FROM DATA-RICH TO DATA-DRIVEN A core focus of Nederlandse Loterij was to predict even better whether campaigns and products will be successful. So, it was important they found a solution that ensured their Business Intelligence Specialists were analysing insights, instead of acting like librarians trying to find them. Tis is when they found Stravito.
Stravito's SaaS solution works as an internal search engine, storing a company's research
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