INTERVIEW THOMAS GRAF
with its slots and electronic roulettes available in the country’s casinos. We have been very pleased with the initial performance of our online games there, and we believe they will continue to grow in popularity this year. Overall, these three jurisdictions play a significant role in expanding Greentube’s European footprint and will help cement our position as one of the most relevant and innovative game content suppliers with a firm foothold in land-based gaming.
What are the most important markets for Greentube? Where’s critical for growth and expansion and what specific product development is being conducted to meet market needs?
The most important markets for Greentube are defined by different principles: this includes the regulatory framework, taxation levels, market size and earnings potential, competitiveness, level of saturation, investment stability and ultimately their relevance for Novomatic from a strategic point of view.
The most relevant market is likely to be Germany, once it has set up a clearly defined
and consistent legal framework that allows businesses to offer competitive and commercially rewarding online B2B and B2C products and services. Product development will always have to be market-specific when it comes to platform functionality, and game content will have to be localised to meet different player preferences.
Take Germany as an example: Book of Ra has been the most successful land-based title ever launched to date on more than 100,000 gaming machines and it is no coincidence that this game and its distinct mechanics have been imitated and launched online by numerous game suppliers.
Major product upgrades have been revealed as part of the Greentube product push in 2020. What can you tell us at this stage about the type of upgrades we’ll see?
We will introduce a brand-new remote game server (RGS), several new game features, new Software Development Kit (SDK) functionalities, new meta-level features, and new on-boarding processes for operating partners. As you can see, 2020 has a lot in
We have spent a lot of time and effort modernising our technology to improve the service we offer our partners. That has involved modularising certain components of the platform architecture to make it more flexible for regulatory and market adaptations and increase speed to market.
P34 NEWSWIRE / INTERACTIVE / MARKET DATA
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