There are more searches, arguably than ever before, for topics around online bingo and online poker. As people are being forced to stay in their homes, it is clear that there is a large chunk of the population who are looking to
entertain themselves with particular products that the iGaming space has to offer.
Tese sharp increases in online poker and online bingo related searches coincide with the worsening of the Covid-19 pandemic. It’s no coincidence that as the situation worsened, and more and more people were forced into taking residence in their own homes – there was an incremental increase surrounding these online gambling related topics.
As the pandemic enforced that almost all major sporting events have been cancelled or postponed, less and less people are searching for terms around this. As an example, Google Trends data for the 30 day period, on searches around the topic, ‘Sports Betting,’ took a massive nosedive, so that be March 23 only around 35 per cent of people searched around this topic, in comparison to February 23.
So, what does this mean for online
gambling companies and affiliates? It certainly presents a real opportunity for those who operate in the games, casino, poker or bingo space – or indeed those who wish to shift their strategy towards these areas. Tere are more searches, arguably than ever before, for topics around online bingo and online poker. As people are being forced to stay in their homes, it is clear that there is a large chunk of the population who are looking to entertain themselves with particular products that the iGaming space has to offer.
As such, link building in the iGaming space should change. If we take, as an example, the site that currently ranks in No.1 position (at the time of writing) for the search term, ‘best online bingo sites’, Bingo Views – and plum their landing page for this the aforementioned search term into Ahrefs, we see that organic traffic to this page has
almost doubled over the past 25 days or so – likely as a result of the significant increase in searches around this term.
Likewise, if we analyse the organic search data from Ahrefs for the top rated site in Google, for the search term, ‘play poker online’ – Party Poker – we can see that organic traffic to the page that ranks for this term has also shot up. According to Ahrefs data, organic visitors to this page have increased from around the 143,000 each day, to over 165,000 a day– an uplift of 22,000 visitors each and every day to this page. Of course, Ahrefs data isn’t entirely accurate – nothing is, unless we had Google Analytics data. But it gives a good idea.
IGAMING GENERAL SEARCH DATA Moving onto iGaming search data in general
- what is the data showing us? We searched behaviour over the last 12 months, for four
NEWSWIRE / INTERACTIVE / MARKET DATA P37
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