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Interactive


HARD ROCK INTERNATIONAL SOCIAL CASINO GAMES


The partnership with Hard Rock is significant for KamaGames as it is a globally recognised multinational company with a vast and loyal audience. Moreover, Hard Rock operates a large number of casinos with a significant portion of its audience having a genuine interest in the type of games we specialise in.


expanding the ability for Hard Rock to reach new guests to introduce a vast portfolio of real- world experiences not just through casinos, but also Hotels, Cafes and Live concert venues around the world.


Andrey, could you tell us more about the partnership with Hard Rock? How significant a milestone is Hard Rock Blackjack in the development of KamaGames' social offering?


Historically, KamaGames’ primary focus has been the development and publishing of our own games and as the most significant part of our revenue is still generated by these products, we are always at the top of our game in terms of innovation in the social casino space.


With any of our partnerships, such as the one we have with Hard Rock, we are not just developing an engine for our partner to then build the end product. We would never enter a partnership without being confident that the end product created by KamaGames would be a resounding success for both partners and thanks to our long-standing industry experience, we are uniquely aware of the potential issues and various nuances a publisher could face.


Time is the most important resource we have and it is always a dilemma as to choose to either spend that time on a new feature or a brand new game of our own, or to dedicate our focus to a joint product with another organisation. Te partnership with Hard Rock is significant for KamaGames as it is a globally recognised multinational company with a vast and loyal audience. Moreover, Hard Rock operates a large number of casinos with a significant portion of its audience having a genuine interest in the type of games we specialise in.


We are confident that introducing a quality 3D blackjack product, alongside an extensive portfolio of other top-class casino-style games to such an audience will make players even more engaged with the Hard Rock brand and in turn strengthen brand loyalty too.


P78 NEWSWIRE / INTERACTIVE / MARKET DATA


What differentiates Hard Rock Blackjack from other social casino apps on the market?


Firstly, the game engine behind the app, provided by KamaGames, has been proven to be one of the best on the market. Furthermore, Hard Rock Blackjack hosts a variety of world- class social casino games in a single app, allowing for ease of movement from one title to another. Tis app will be played by a strong number of online players, connecting people across several different countries and time zones.


Along with the portfolio of quality games already installed within Hard Rock Blackjack, these players will also enjoy frequent updates, new features and new games within the app.


How does the app encourage social interaction between players?


KamaGames has always been proud of our ability to craft socialisation opportunities as a cornerstone of our success in this genre and


Hard Rock Blackjack will include a host of our tried-and-tested methods of socialisation.


While we are very proud of the ability of our players to connect with people across the globe, it is important to note that they can also invite real-world friends into the app through our Referral Programme and play any of our games together - even our fantastic slots games.


During a game, players can communicate via our in-game messenger and even select pre- designed frequently used phrases to make the process quicker. Beyond this traditional form of communication, players can create their own persona within the game by designing their very own customisable avatar. Players use their avatars to express their distinct personalities to others at the table, much the way they would do in a brick-and-mortar casino.


Another way the app encourages social interaction between players is by allowing them to see which games their friends are playing and each other's progress in these games. From what


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