Interactive
SPORTS BETTING & GAMING SPORTRADAR
Simulated Reality: building a brand new betting option
G3 talks to Werner Becher, Head of US Betting at Sportradar, about the creation of a new category for betting operators when they need it most
Could you tell us about your latest product, Simulated Reality?
Werner Becher, Head of US Betting, Sportradar
Simulated Reality is completely AI-driven, and algorithm based. It continues to learn and adapt due to the AI systems we use and the millions of data points that we have gathered over 20 years and input into the system.
Simulated Reality is completely AI-driven, and algorithm-based. It continues to learn and adapt due to the AI systems we use and the millions of data points that we have gathered over 20 years and input into the system. Tis has enabled us to create a product that gives fans the same experience as they would have when watching and betting on a real game: the same teams, at the same day and times they would usually be played, and all the betting options they would normally be presented with on a matchday.
What insight can you give into the AI and machine learning capabilities powering the technology behind Simulated Reality?
We have added all our AI capabilities to not only analyse, but also generate data on recommendations from our AI engine. Normally we collect data from about 400,000 real games per year, our AI then analyses the data coming in and calculates the best markets and odds. With Simulated Reality we generate the data ourselves from our AI engine, which is something completely new to the industry.
P82 NEWSWIRE / INTERACTIVE / MARKET DATA
All our historic and statistical data from millions of sporting events helps to model an unquantifiable number of data points. We provide the AI engine with all the inputs, categories and filters and within the Simulated Reality product it then selects the best scenes that fit any given moment within a live game. Tis can’t be done manually, so we need to train the AI engine. Tis rapidly creates a huge number of different game situations, outcomes and gameplays to generate similar, but completely unpredictable, new experiences for football fans.
How long has Simulated Reality been in development?
Everything has taken place in just a week. Te idea was conceptualised and fully mapped out on March 25 by colleagues in our Austrian product team. On March 26 we held management discussions, further developed the concept and held a workshop with our AI teams and on March 27 agreed we would have a prototype ready by April 1st to test and optimise ahead of launch for the weekend.
Our business has 2,500 staff working across multiple global locations. Tis has been made
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110
