ultimately has the upper hand here. Tey don't want badly designed apps in the App-store, and they're happy to reject any they don’t fit the criteria.
I don't see how all the apps being submitted will be successful. Te potential is that millions of revenue could be lost. And if anything, I think Apple will get stricter and stricter over time. If operators don't want Apple to always hold sway over them, they need to create unique and original apps. If they don't do this then they face being removed entirely from the Apple Store.
As a UX designer, does Apple explain its decisions clearly for you to address them?
Apple specifies any guidelines that haven't been met. It could be something around usability or lack of entertainment value. However, the statement covers the entire interface, so we need to interpret what area they're targeting as they don’t pinpoint what is specifically wrong.
Apple's review team has to review a huge volume of apps; it is a massive job and as a result they tend to be non-specific in their statements. So it's important for operators to
If you look at the most successful app brands - Uber, Deliveroo, Spotify, they each have dedicated teams whose aim is to innovate so that users can enjoy using their products. I think that the gaming industry can benefit from this approach. In the gambling space this has to also include keeping people safe with responsible gambling measures. Rather than just meet the basic requirements, the industry can go much further to create an all encompassing app experience.
have a team that knows and understands the guidelines inside and out. A dedicated app team that lives and breathes iOS and Android is a must. Apple wants app submissions to be 'design-led' as opposed to doing the bare minimum, which is endemic right now.
I really hope the industry embraces the opportunities that arise from this change, which could introduce many more exciting features rather than the bog-standard apps we've become accustomed to seeing from the industry.
We work with product owners in sports books and those teams have such great ideas. What's
needed is the drive to take those and implement them in the app space.
If you look at the most successful app brands - Uber, Deliveroo, Spotify, they each have dedicated teams whose aim is to innovate so that users can enjoy using their products.
I think that the gaming industry can benefit from this approach. In the gambling space this has to also include keeping people safe with responsible gambling measures. Rather than just meet the basic requirements, the industry can go much further to create an all encompassing app experience. I truly believe that positive change can come from this.
NEWSWIRE / INTERACTIVE / MARKET DATA P101
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