EXHIBITIONS AND EVENTS ICE NORTH AMERCIA DIGITAL
Free and Big Easy
On March 24, Clarion Gaming announced the postponement of ICE North America, the exhibition organiser's flagship event
for the international gaming community that was due to be held in New Orleans on May 13-14, 2020.
While the in-person event has been rescheduled for Spring 2021, the Clarion team has pulled out the stops to create a digital event over the same week in May (May 11-15), delivering a free online version of ICE North America. Bringing an entire week of live- streams content, ICE Digital has been designed to deliver the comprehensive selection of discussion, expert insight and thought leadership everyone expected from this year's in-person event, in an online conference environment.
High-profile representatives from land-based, sports betting, tribal and hospitality technology industries have already been added to the growing list of speakers including the likes of Sun Gaming & Hospitality, Chalkline, Cosmopolitan in Las Vegas, Maryland Lottery and Gaming, PointsBet and Edwards Technologies Inc. Looking forward to the event this month, Clarion Gaming's Rory Credland, Event Director for ICE North America, spoke to G3 about the forthcoming digital event, and what this means for conference and show-goers as ICE Asia SiGMA also goes digital and iGB Live! is postponed into September.
Whose idea was the Digital event? What was the rationale behind the decision?
Gaming, in common with all sectors of the global economy, has been severely damaged by the impact caused by COVID-19. Te current market situation has forced us to think more broadly in terms of what we can deliver to the gaming community. We didn't want to simply postpone ICE North America and run it again
P46 NEWSWIRE / INTERACTIVE / MARKET DATA
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