If a player has no emotional connection to an esports player or team, or no understanding of the games and how they work, and therefore no knowledge or strategy, they won’t wager.
RNGs, there is no knowledge or strategy to be had or deployed.
PROVIDE TRUE VALUE TO YOUR CUSTOMERS By knowing your customer and respecting their wants and needs, it is possible to provide them with tremendous value even during unprecedented times likes these.
It is not just sportsbook operators that are having to adapt – in April, online casino operators in Spain were told they can no longer market to or incentivise players.
To overcome this, online gambling operators must think outside the box in order to deliver the value and service that will ultimately allow them to retain players.
How can this be done? For sportsbook operators, they could offer free roll poker tournaments to their players – since the sports
blackout, online poker has enjoyed a resurgence. For online casino operators, it may mean removing all wagering requirements from free spins or creating a forum or community where players can interact while on lockdown.
People are social animals, and this is amplified during lockdown conditions. Te networked games (bingo/poker/etc) some are casting aside offer players a chance to chat.
If operators can offer these games then they must – they may not prove to be a huge revenue driver but they could ultimately be the silver bullet that saves their business.
Tese may seem like obvious things, but in most cases online gambling operators are not opening lines of communication with players nor are they adding value.
Instead, they are looking to other products and verticals they can easily and quickly bolt on to
their current offering so that their players have something, anything, to bet and wager on.
In my opinion, this approach completely misses the mark and shows that online gambling operators are not in a RYC mindset.
It could be argued that this is because of the current climate but I don’t think that is the case. I think that many have been taking this approach for a long time.
So now is perhaps a good opportunity to change tack, to start respecting your customer and delivering the best in class experience they seek and deserve.
Tose that do will emerge from what is undoubtedly going to be a tough time for the sector with a fiercely loyal customer base that feels cared for and looked after.
It really is as easy as R. Y. C. NEWSWIRE / INTERACTIVE / MARKET DATA P95
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