INTERVIEW THOMAS GRAF
In 2020 our goals are very much centered on strategic market expansion and the broadening of our online casino portfolio
store from a product point of view and we always look to innovate and develop our offering – so watch this space!
Greentube is currently investing into the next generation of its technology stack - what can you tell us at this stage about the changes to the technology infrastructure at Greentube?
We have spent a lot of time and effort modernising our technology to improve the service we offer our partners. That has involved modularising certain components of the platform architecture to make it more flexible for regulatory and market adaptations and increase speed to market. The key components are the new RGS functionality and the new SDK for development partners.
Every year Greentube has a centrepiece game for launch at the ICE show in London. What can you tell us about your big reveal this year?
At ICE 2020 Greentube showcased two brand new innovations. The first one is our latest title, Romeo & Juliet – Sealed with a Kiss, a multi-feature game centered around the Shakespeare play. The main feature, Sealed with a Kiss Respins, begins with Romeo writing a love letter to Juliet, sealing it with a kiss and then throwing it onto the first reel, after which the love letter unfolds to reveal a stacked Wild. The letter continues to move across the full five reels with every win
until it reaches Juliet on her balcony, who is then able to reach out and grab the love letter to trigger the free spins round.
We also revealed Charming Lady, which is an industry-first title and part of Novomatic’s new Linked Progressive Jackpot series called Cash Connection. Diamond Link Mighty Elephant – the smash hit title which kicked off the Diamond Link Jackpot game series – and the player favourite Book of Ra Legends collection, including our 10th edition of the game, were also on display.
In your opinion, what are the major challenges facing the online games sector at present and how is Greentube seeking to find solutions to the issues?
The major challenges are as always on the regulatory front. Further restrictive measures may well be introduced across multiple jurisdictions. We have already seen stricter regulation around responsible gambling and advertising being implemented across Europe at a pace that is unlikely to slow down.
At Greentube, compliance and responsible gaming is at the forefront of everything we do, and we welcome rules and regulation that is reasonable. Greentube will continue to develop solutions around any development and adapt.
What are your plans and goals for 2020?
In 2020, our goals are very much centered on strategic market expansion and the broadening of our online casino portfolio.
One of our aims for this year is to become the leading B2B supplier in the newly opened Swiss online casino market. We are also preparing to launch our famous land- based game content with Totalizator Sportowy’s “Totalcasino”, the monopoly operator in Poland. In 2020, we will further prepare for two of Novomatic’s key markets to open up for online gaming, Germany and the Netherlands, as legislation will be enacted in 2021.
Across the Atlantic, we are set to launch our content in Canada for the first time and we are also exploring opportunities to partner with operators in regulated jurisdictions in the U.S. In Latin America, our next target market is Mexico, where we are going to introduce our most popular land-based slot and video bingo games to the major land- based and online operators.
On the B2C front we are going to further expand our portfolio of online casinos in Europe with a clear focus on Central and South Eastern European markets, where Novomatic has a legacy land-based presence and maintains strong brand recognition with Admiral.
In the Social Gaming segment, we are going to launch a new social casino app, which will also be targeting North and Latin America.
NEWSWIRE / INTERACTIVE / MARKET DATA P35
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