Ronaldinho as our brand ambassador and becoming sponsors of the Copa América. Undoubtedly, this was the effort of a great team and the proposed goals established at the very outset have been met.
How is the Latin American sports betting market shaping up? Who are the key players and emerging territories?
Te Latin market will take a very important place in the coming years, with multiple countries in the process of regulation. Te Colombian national regulator is in the process of regulating the markets of multiple countries with the support of the Colombian federation of entrepreneurs of luck and chance games, Fecoljuegos. Tis is crucial for future operations, with LOTBA (LOTBA is authorised in the city of Buenos Aires for the control of all games of chance and manages the auditing of the Casinos de HAPSA (Hipòdromo de Palermo), Casino Buenos Aires (boats) and all official daily games agencies) serving as another entity which opens doors to operators to formally apply. More countries and regions will soon be joining the process of regulation, including the province of Buenos Aires, Peru, Brazil, Panama, Puerto Rico and more.
In recent years, many emerging Latin, European
The bets themselves are not so different at the product level but the behaviour of each
country and idiosyncrasy is very different. Some countries are more tailored towards specific sports like baseball and soccer, but, as time passes and there is greater access to international
information and transmission of sporting events.
and American companies have become interested and are looking to become a part of the market’s expansion which undoubtedly enriches the field. Tough these companies have a lot of experience, they will have a great challenge understanding the market. To speak at this moment of main players or key players is premature, but without a doubt, in the next two to three years, the market itself will oversee establishing these.
How does sports betting in Latin America differ from Europe?
Te bets themselves are not so different at the product level but the behaviour of each country and idiosyncrasy is very different. Some countries are more tailored towards specific sports like baseball and soccer, but, as time passes and there is greater access to international information and transmission of sporting events, we will one day find Latino players betting on ice hockey. Consumption is becoming more and more varied and the Latino market is very particular.
What differences are there between betting markets across Latin American countries? How does player behaviour differ from one market to the next?
Te differences are vast even between regions within a country. For example, Mexico consumes sports in the north very different to the manner it is consumed in Mexico City. In general, the popularity of sports and leagues depends on factors such as access to technology, purchasing power, geographical area, and if any local athlete plays in an international league. You often see consumption patterns observed in several countries at the same time.
NEWSWIRE / INTERACTIVE / MARKET DATA P69
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