fans are students. Some 50 per cent of 18 to 30- year-olds are taking higher education courses, according to Te Independent newspaper.
Meanwhile, operators validate around 80 per cent of their customers via data sources like the electoral roll and credit searches. But most of those living in student accommodation will not be registered to vote or to have applied for credit at their digs – they’re far more likely to be registered at their parents’ house, for example.
According to figures from Oxford University's Migration Observatory, 9.3 million foreign- born people currently reside in the UK. So how do you identify these people, that aren't registered to vote?
It’s crucial that this demographic can be identified confidently and in real-time, so that users don’t get bored of stalled verification and move on.
Te average CPA for an operator can be in excess of £200 per customer, so if they are unable to open an account for 20 to 30 per cent of customers they’ve paid for, it’s a huge cost to a business.
In general, when looking for an age and identity provider, the more data sources they have at their disposal, the better. With 80 per cent of UK residents owning a contract phone, the ability to access this data can make a big difference or tapping into a data source that verifies a young person better.
It’s best to use a cascading system because some age-verification providers have a data source that others don’t have access to. If your automated check with Provider A fails, you can cascade to your next provider. Most of the automated companies work in real-time so there will be only a slight delay on the screen while you check another data source.
Taking this a step further, from providing verification service to multiple industry verticals - from vaping to kitchen knives and from adult-rated content to Viagra - we have observed patterns in the behaviours of those we are asked to verify.
Our research at 1account suggests that someone who buys alcohol or vaping refills online, for example, has a higher propensity to open a betting account. In this sense, it may be preferable for operators to use a provider that performs verification across different sectors.
Our research at 1account suggests that someone who buys alcohol or vaping refills online, for example, has a higher propensity to open a betting account. In this sense, it may be preferable for operators to use a provider that performs verification across different sectors.
Our research has led us to begin work on building what we hope will become the world’s largest user-base of age-verified consumers by storing their information after we validate it and even allowing a user to build on it to create a true online identity if they choose.
While it might have been difficult or expensive to verify a person the first time they needed to be checked, the subsequent time the same user’s information needs to be validated, the process can be performed quickly.
By operating cross-vertically, all industries essentially combine to create a user-base for the greater benefit of everyone.
Hopefully, this database will in the future include the esports sector and the video games industry, as we work to increase efficiency for gambling companies while protecting the underage during an anticipated esports betting boom.
NEWSWIRE / INTERACTIVE / MARKET DATA P93
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