Interactive
VIRTUAL SPORTS BETBY
Virtuals: Live and kicking
During a difficult time for the sports betting industry, alternative content has been thrust into the limelight.
Chris Nikolopoulos, Chief Commerical Officer, BETBY
G3 discusses the implications for virtual sports with Chris Nikolopoulos, CCO at BETBY.
Could you tell us about BETBY’s virtual offer?
BEBTY has one of the widest virtual sports offerings in the industry, consisting of a combination of games from premium providers and our own proprietary virtual content, which includes our first BETBY Games collection title, FIFA18 24/7. While it is a difficult time for the industry at the moment, it is important for us to be able to offer our operator partners alternative content that can be live around-the- clock and that’s what we are doing with our virtual betting offer.
How are your virtual games performing? P86 NEWSWIRE / INTERACTIVE / MARKET DATA
We have seen a clear trend that Virtual sports have recently – in the absence of traditional sports – had a significant boost globally. From a personal perspective, our FIFA18 24/7 product has been one of the top performing games across all BETBY operator partners, with impressive results converting traditional sports bettors into something new. Many markets across the globe are responding positively, due to its unique position of giving players a sporting experience in the current void of sporting events globally.
How do you tailor virtual games to markets?
Localisation is the key when you want to be a worldwide software provider like us. By offering a customisable solution, the pathway to localised content is clearly outlined. Rather than giving operators a standardised solution with a fresh skin, an agile solution can be designed to appeal to a market with clearly
differentiated tastes. Tings like translations or complying with desired odds formats is an expectation in today’s markets.
Something else we have done and have seen impressive performance of is offering customised virtual leagues in the target markets of our operator partners. If we have a client in Germany for example, it’s very straightforward for us to deliver a “Virtual Bundesliga” in next to no time.
How do you engage players into moving from the traditional sportsbook to virtual sports?
I believe it’s a combination of things. Software, data and attitude. At BETBY we have developed highly flexible software in-house, which allows us to cross-sell quickly and efficiently, with a minimum of fuss, while continuing to provide our partners with a top-quality product. Having the tools and the functionalities needed to run
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