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VENUE 059


PENTHOUSE CLUB


THE LATEST CLUB TO OPEN UNDER THE PENTHOUSE UMBRELLA IS LOCATED IN SAN FRANCISCO. ALTHOUGH IT IS INDEPENDENTLY OWNED, IT WAS IMPORTANT TO ACHIEVE THE SAME LEVEL OF QUALITY OTHER PENTHOUSE CLUBS HAVE BECOME ACCUSTOMED TO. OWNER JOE CAROUBA CONTACTED DAVID CHESAL OF ROBE INC TO CARRY OUT THE LIGHTING DESIGN, KNOWING THAT HE HAD COMPLETED A SUCCESSFUL JOB AT PENTHOUSE CLUB, RENO THE PREVIOUS YEAR.


San Francisco, USA The Americas


San Francisco is amongst the most popular tourist destinations in the world. Its famous landmarks including the Golden Gate Bridge and Twin Peaks make it well worth the visit, and for those looking for nightlife culture, it is well equipped for that too. One of the most recent additions to the clubbing scene on North Beach - an area lined with adult entertainment venues - is Penthouse Club. The space that Penthouse Club occupies was previously a nightclub named Broadway Showgirls, however, in preparation for opening the new Penthouse Club - a global brand - a complete overhaul was required. Penthouse Club opened a branch in Reno, Nevada last year. The operators of the San Francisco - BSC Management Group, headed up President Gary Marlin) – attended the opening. It was in Reno that Gary - along with the owner of Penthouse Club, San Francisco, Joe Carouba - were able to see the work of David Chesal, Robe Inc’s Entertainment & Leisure Segment Manager, who carried out the lighting and interior design there. David said: “The principals involved in this Penthouse Club licensing agreement - from San Francisco - attended the grand opening of the Penthouse Club Reno. The moment they saw it they understood that they had to up the ante and take it to next level in San Francisco by following the visual designs and interiors in Reno but adding new and unique elements to give San Francisco its own character. So basically, I was awarded the job on the strength of the results in Reno.” David once again took up the role of lighting and interior designer.


He provided assistance to local architect Gary Henderson of Collins-Henderson Inc. Sound Stage Systems were in charge of the installation process, while Raid Bdeir acted as the Project Coordinator. The aim was to combine the nuances of Reno and embellish the existing condition of the San Francisco building. The entire team was keen to give Penthouse Club, San Francisco its own identity but also maintain some common threads with Reno. Penthouse club stretches across 15,000 sq ft split over two levels and David was given instructions to marry to two floors together. He explained: “The basic goal was to incorporate two separate floors of entertainment space into one magnificent environment, creating a mezzanine and the sense of one harmonised space. On top of that, I was also asked to create all the fine details and high quality extras that we did so well in Reno.” The lighting experience begins before the guests even walk through the door. Because Penthouse Club is located in an area with a number of establishments catering for similar audiences, it was important the exterior was enticing. David created a building wash using 10 Anolis ArcPad 48 RGBW brick fixtures, which shine upwards onto the façade. In the doorway 12 Anolis ArcSource 1 single colour, high-powered LEDs in cool white lead the way to the entrance of the club. In the lobby area guests paying their entry fee and checking coats are greeted by a feature wall of white mosaic tiles, which has been accentuated by seven Anolis ArcSource 4 MCs. A total of 16 crystal chandeliers have been energised by the addition of 16 Anolis ArcSource 3 RGB 25o fixtures. The chandeliers have been fitted above the reception desk in a ring shape, which is reflective of the circular shaped desk. Behind it, David created a backdrop using


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