way into a new job


products, get a feel for which areas of the business they are focusing on, and see what others are saying about them.


Keep your private life private If you consider Facebook to be there for your social life, not your career, then make sure that employers can’t access your account.


LinkedIn This is the place to build a network of


professional relationships. In the main it is useful once you begin establishing industry contacts, but those looking to enter hospitality will also find plenty of useful information.


Tool up If you get into Twitter as a jobseeking accessory, you’ll probably want to use one of the free tools, such as TweetDeck or TrueTwit. These will manage updates to other accounts, such as LinkedIn, and show who has responded to your tweets.


Facebook Facebook is now a


tool in the corporate world, so must be used with care.


Be picky about who you ‘like’ Make sure there is an element of similarity in the companies you ‘like’, otherwise it may appear as though you have a scattergun approach.


Join groups that reflect your interests For example, if you want to work in hotels, then large hotel groups, small boutique properties and any brands that interest you might be worth joining.


Smile for the camera It is now almost inevitable that a potential employer will check your online profile. Employers don’t expect to see you in a suit or a corporate pose, but avoid the 4am worse- for-wear pictures.


Use it to learn about companies Being part of a Facebook group can help with background research before an interview. You can look at the latest


63


Make sure your profile is complete A 100% complete profile projects a professional image, shows that you are thorough and that you care. Crucially, it also makes it easier for potential employers to find you.


Join industry groups Sometimes these are used directly for recruitment, but they’re also a good place to learn a little more about the issues in your chosen career.


Use it regularly Send LinkedIn invitations to connect after you meet new contacts, and use the site to source connections for future events. That way, you’re ready to go with a mature network of contacts who support your efforts.


Choose recommendations with care Recommendations are powerful. Ideally, a recommendation should be from a work experience boss or a customer.


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