INSIGHT
IFE Tapping into technology
AS technology providers battle it out for predominance in the air and airlines work out whether this can form a new income stream, there seems to be bad news from a UK survey which suggests passengers oppose in-flight wifi charges. The latest survey from Holiday
Extras, a UK specialist in travel add-ons, suggests passengers are not prepared to pay extra for this service. The survey showed a resounding 84% of the 4000- plus travellers surveyed would rather go without wifi onboard than pay for it. Some 25% felt strongly that
payment was inappropriate because internet access is fast becoming a 'human right'. Cost aside, 62% of those surveyed didn't feel that wifi
BUY ON BOARD Ads on trolleys
from SkyMax SKYMAX is offering a television screen which can be attached to a trolley to play advertising, and increase sales, as it passes. The screen is waterproof and
content is added via a USB stick which plays automatically. The company has also launched Fumidus vapour cigarettes, specially formulated to help those fighting their cravings while travelling. These have been redesigned for air travel to produce less vapour. A new line of hand-crafted
leather accessories including phone and iPod cases has been developed for buy-on-board catalogues.
Skymax.eu
BUY ON BOARD Hasbro brand is a Winning Move
UK game specialist Winning Moves has a licence to use the Hasbro brand in a bespoke range of games aimed at the buy-on-board market. Hasbro owns iconic board games such as Monopoly,
Cluedo and Trivial Pursuit. Winning Moves also offers a
range of bespoke Top Trumps games, such as its Moshi Monsters card set for easyJet. It has all major licences including Disney.
Toptrumpsactivities.com
access would spoil their flight, with 27% of men and 23% of women feeling that they could make more productive use of flight time if wifi access came as standard. Many were ambivalent about the effect of internet access on the aircraft, declaring that they would choose to ignore incoming emails while they tuck into their airline meal or enjoy an inflight movie. However, 10% admitted that they would never be able to relax knowing that their inbox was just a click away. Worries that people working all
around them would shatter the holiday atmosphere were shared by 28% of those surveyed. James Lewis, head of
partnerships for Holiday Extras, commented: "There is
undoubtedly an appetite for internet connectivity on planes but its price could be the stumbling block." "As with all things, if the service
is really good then there will always be enthusiastic takers. So the service needs to be as speedy as or faster than people are used to at home.
"Of course, airlines need to be
sure that the cost of providing wifi on board can be justified; there's no doubt that it's a necessity for business travellers, but most holidaymakers like to utilise the flight itself to get into the holiday mood, making the most of their leisure time."
Holidayextras.co.uk
BUY ON BOARD Kids rule, OK
PESTER power works just as well at 30,000 feet as it does on the ground. For airlines trying to tap into the potential of kids products, Nolimits Promotion, duty free and onboard gift producer, offers the established Lily and Gulliver teddy bear range for easyJet’s buy-on-board. The teddies are limited edition and new versions come out every three months, sporting different items and encouraging collectors. Nolimit’s latest product is Puzzle Plane – a 3D jigsaw in the shape of a plane which can be branded.
WWW.ONBOARDHOSPITALITY.COM 67
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88