BEST OF BRITISH
"The Republic of Ireland and the UK are the largest per capita consumers of tea in the world!"
are committed to supplying the best Britain has to offer. Our cupcakes are 100% British produced using my late grandmother’s recipe. They are hand baked just a few miles from Virgin’s Gatwick base which is great for keeping those food miles down.” Steve Griffiths, Virgin Atlantic ceo,
said: “This company’s ascent from start-up family outfit to a company which supplies a number of global brands embodies the Virgin spirit. We are passionate about supplying our passengers with the very best product and service and we are confident that they will absolutely love having these cupcakes.”
BAKING BOOM Cake baking veterans have seen demand grow too. After 30 years scratch baking cakes and biscuits for the café industry, The Handmade Cake
Company has been inspired to move into the onboard sector. Already available on First Great
Western trains, through Rail Gourmet, the company made its debut appearance at WTCE 2013 with a range that includes cupcakes, caramel shortcake, a granola bar, chocolate brownie and individual slices of fruit, lemon and madeira cake. Responding to the resurgence in demand for the quintessential afternoon tea, Singapore Airlines has now blended Eastern and Western cultural traditions by introducing its own English tea service to the skies. It quotes figures from the UK Tea Guild which estimates there has been a 20 per cent increase in the popularity of afternoon teas in the last year alone. The new English tea service is part of its ‘Light Bites’
offering in First and Business on selected flights from Heathrow to Singapore. It is served on the airline’s iconic Givenchy designed china and includes open cucumber and smoked salmon sandwiches, served in a traditional finger style without crusts; warmed currant scones, Rodda's Cornish clotted cream and Frank Cooper's strawberry jam; petit fours, including chocolate mousse and fresh berry fruit tarts. Passengers get a choice of two Harrods tea options; the specially created No.16 Afternoon Tea blend and ever popular No. 42 Earl Grey. Wilson Yong, gm UK & Ireland for Singapore Airlines commented: “The Republic of Ireland and the UK are the largest per capita consumers of tea in the world and this is just one reason why we wanted to launch the Singapore Airlines English tea service at 35,000 feet. We are always keen to cater to local traditions and tastes onboard, using local recipes and ingredients wherever possible.” Each month, Singapore Airlines boards enough tea to serve over 1.5 million cups to customers and highlights its health values as well as taste. Tea can help keep passengers hydrated and is an important source of flavonoid antioxidants which
appear to protect against heart disease,
stroke and
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