BEST OF BRITISH
on a Virgin Atlantic flight to make sure that we had the cutest and tastiest crisps possible." Likewise Roots & Wings, a premium
BRANDS ONBOARD Brands well established in the UK retail market are looking to move onboard too. Tyrrells, the premium English crisp brand, for example, has teamed up with Virgin Atlantic for its new domestic Little Red services to launch its newest product – Plane Crisps. These ‘dainty, tasty‘ crisps are being exclusively served onboard all Little Red’s domestic flights. At just 15g the new Plane Crisps bag is the smallest pack currently produced by Tyrrells. Working closely with the Virgin team to meet onboard consumption and stowage requirements, the crisps are hand- cooked from carefully graded smaller potatoes to make them what is claimed to be the ‘world’s daintiest and tastiest crisps’. Tyrrells sources all its potatoes from neighbouring Herefordshire fields, using only potatoes from varieties such as Lady Jo, Lady Claire and Lady Rosetta. The new Plane Crisp pack has been
designed in keeping with the brand’s usual joie de vivre, taking aviation as the theme and embracing both the Tyrrells and Virgin Atlantic’s distinctive brand characteristics: the iconic Virgin red as the pack colour combined with a signature Tyrrells black and white photo of a pilot with his trusty four- legged flying friend. Oliver Rudgard, marketing director
of Tyrrells Crisps said: "We are thrilled to be partnering with Virgin on the launch of Little Red. The challenge for us was to come up with a product that really works at 35,000 feet. That’s why we carefully selected miniature potatoes and then tested their flavour
organic brand producing provisions made in Britain with pure ingredients by artisan craftsmen, has recently launched an onboard range. Born out of the adage 'the best things in life you can give your children are roots for stability and confidence, and wings for aspiration', Roots & Wings’ mission is to offer products that are natural, hand-made and delicious. It uses only organic, sustainably-
farmed ingredients and uses methods that are inherently mindful of the environment. It donates 10% of its profits to charities dedicated to the needs of children. Its flatbreads, called Brittles, are onboard with Virgin Atlantic and Inger Cessford, who oversees new product development, said: "I believe provenance has become a key factor in decision making and can create a clear point of difference in the offering. Airlines are looking for something different and if the quality and ethos of a product supports its own brand image that adds something important. "It is also relevant for buy-on-board
products. If a product is well known and clients are used to buying it from their local shop, they will baulk at an inflated price onboard. If an airline offers a premium product the client is less familiar with, they are more likely to happily pay a premium price for it.” The miniature 28g pots of Luscious
Strawberry Jam and Tantalizing Seville Orange Marmalade are offered for the onboard market to be served on breakfast and tea trays. The current collection includes chocolates, biscuits, traditional sweets, condiments, hair and body care products. The company's long-term vision is to deliver pure, organic First products including sausages, bacon, soups and breads. The onboard drinks trolley can carry the flavours of Britain too. Sussex juice company Metro Drinks has added to its successful Folkington’s fruit
"If an airline offers a premium product the client is less familiar with, they are more likely to happily pay a premium price for it"
juice range with the launch of two new varieties including an English elderflower drink made from wild elderflowers handpicked from local bushes and infused with Timperley early rhubarb juice from Norfolk and Femminello lemon juice from Sicily. The range uses 100% pure juice and
contains no preservatives or additives. Other typically British flavours include English apple, English pear and pink lemonade. They are available in packs of 12 single serve 250ml glass bottles. Metro Drinks’ founder and md,
Pictured: New Plane Crisps from Tyrells; Simpsons flavours from Savoury & Sweet; and (below) British Airways Eurobasket choices
Paul Bendit said: “We place great emphasis on sourcing our fruit from the UK where possible and in our commitment to provenance we source our fruits from the same growers each year to ensure we adopt a sustainable approach and maintain the high quality of our products.” So whether it’s a humble scone or a sophisticated bespoke dressing, a fun popcorn or a fruity jam, buy British and it seems onboard caterers won’t go too far wrong. •
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