Event review WTCE 2013 NEW PRODUCTS Show time... Check out this year's new products caught on camera by Matt Bonner. Text by Laura Gelder 1 2 3 4 5
1 Inflight Wines
Operating since 1680, Maison R. Kerstens targets airlines with its specialised wine serving solutions. Its bespoke wines can be blended individually for each customer and now come in a ready-to-drink plastic wine glass. The 187ml PET glass comes with a cardboard sleeve available in six colours and can be individually branded. The product can also be purchased in a pre-packed trolley-ready tray of 15 filled glasses.
inflightwines.com
2 Simit Sarayi
This Turkish bakery chain’s ovens were running on overdrive at WTCE, delivering freshly-baked bread and pastries to hungry exhibitors and visitors to the halls. Simit Sarayi has over 200 retail branches in Turkey and is about to launch into wider Europe. Already showcasing its sandwich range on Turkish Airlines, the company hopes to conquer more of the buy-on-board market in coming years.
simitsarayi.com
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WWW.ONBOARDHOSPITALITY.COM
3 PushClean
Causing a stir on the show floor was PushClean, demonstrating its environmentally friendly towelettes. Currently patent pending worldwide, the round plastic tablet is 3/4 inch in diameter and contains a cloth made from 100% bamboo. Unlike most moist cleaning cloths, PushClean does not contain alcohol or parbens to keep it fresh because the cloth stays dry until the user presses the top. This pushes the cloth into the liquid (97% water plus natural essence) and makes the cloth expand out of the pot, ready to be pulled and unfolded. The cloth itself is biodegradable and PushClean offers eight kinds of wipe: hand towelette, pet towelette, makeup remover, stain remover, insect repellent, intimate towelette, leather cleanser and conditioner and odour remover.
pushclean.us
4 Wrapwire OnBoard Hospitality met with Tim Milner at WTCE, an entrepreneur who has developed a new way to tidy up portable wires. Tim came up with the idea
when his running friend complained that iPod wires were getting in his way mid-exercise. The resulting product, after much testing, resembles a slightly misshapen credit card, punched with a variety of holes that can secure 98% of international plugs, allowing the remaining wires to be wrapped away. The product can be branded on request, front and back, and Tim thinks it will make a great addition to an amenity bag: “It can be used to tidy most of the portable gadgets travellers take away with them, from wall chargers to sync cables.” The gadget has already been backed by Stephen Fry, who pledged money through creative project backer Kickstarter.
wrapwire.co.uk
5 Lifetonics
Last-minute exhibitors Lifetonics drew a crowd with its stand-out blue branding. Its new product, aimed specifically at airline passengers, is called Sky Formula and is an isotonic hydration drink which contains just 15 natural ingredients. Low calorie and low GI, the drink has no colours or preservatives and includes a vitamin formula. Other ingredients include the
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