INSIGHT Ancillary Revenue
Richard Williams trawls through the latest news and developments to discover what airlines and their suppliers are doing to boost sales on board and build revenue beyond the ticket price
BUY ON BOARD Westjet shops locally
CANADIAN airline WestJet is offering more locally-made fresh sandwiches on most flights over two-and-a-half hours, departing from Canadian airports. All sandwiches cost CA$6.50 (CA$6 when pre-ordered online).
Inflightfeed.com reports that
the story started in Calgary with a WestJet executive’s enthusiasm for the Italian sandwiches from the local Spolumbo’s restaurant. After a successful trial serving them onboard, WestJet looked for entrepreneurs in other Canadian cities to expand the programme. Now, fresh sandwiches are
BUY ON BOARD
Air Baltic has pre-order option
INNOVATIVE low-cost carrier Air Baltic is launching one of the world’s first ‘pick and choose’ inflight meal pre-ordering systems. The new online system went live in May and enables passengers to drag and drop their favourite dishes onto their airline tray and create their own inflight meal. Janis Vanags, vp of corporate
communications at Air Baltic, told
inflightfeed.com: “With passengers now being able to create their own inflight meal the possibilities are endless, they can fully customise their meal tray to their liking.” At the moment Air Baltic offers
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20 pre-order meal options and four dietary meal options. The latter include gluten free, lactose free, vegetarian and kosher- prepared meals. Customers must pre-order their meals no later than 24
hours prior to departure. Those who forget to pre-order a meal won’t go hungry. The airline can still deliver a meal of lasagne if they order it at least 40 minutes before the flight at the ticket desk in Riga.
airbaltic.com
loaded onboard every day from caterers and delis in Victoria, Vancouver, Edmonton, Calgary, Winnipeg, Toronto, Hamilton, London, Montréal and St. John’s. Passengers can choose
from a range including rustic chicken salad, prairie roast beef, Mediterranean turkey, Thai chicken wrap or smoky pastrami. WestJet’s onboard product manager Layne Ward, said: “We want to offer our guests onboard menu items that will enhance their WestJet experience and support the communities we serve. Being able to partner with local caterers to offer guests a
wide variety of fresh sandwiches is ideal.” WestJet changes its inflight menu regularly in order to keep it interesting for passengers. Lauri Freser, WestJet’s vp of
marketing, says: “Every local purveyor makes three distinct sandwiches and our WestJetter team is really proud to serve them onboard.”
westjet.com
BUY ON BOARD
Air Malta starts BoB
AIR Malta’s proposed €238 million restructuring plan includes a commitment to increase its inflight revenue, partly through the sale of inflight catering. According to the plan,
reported in The Times of Malta, “paid catering services will increase the revenue by €4 million to €5 million a year.” Other streams of revenue to be developed by the airline include additional bag charge fees of between €35 and €45 for any second or subsequent bag and a seat reservation fee of €10.
airmalta.com
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