1 Wine prices since January 2023 105 100 95 85 80 75
Liv-ex 1000
Liv-ex 50
buying for more direct consumption.” Davis discusses motivations for some of the frantic pandemic purchasing, noting that “a lot of wines were sold to people who probably shouldn’t have bought them.” He refers to investment-focused vehicles, whose bid to capture swift value appreciation capsized at the first sign of rising interest rates as investors liquidated and stocks flooded back into the secondary market. If fine wine’s latest wounds are self-inflicted, licking them is doing the industry no favors. “We’re still in a place where everyone believes you need to be the cheapest on the market to get things done,” Davis comments. “There isn’t any confidence left [in the trade]—numbers are down, and people are struggling for turnover.” And while today’s macro environment—sticky interest rates and political uncertainty—provides a complex playing field, the negative sentiment is surely exacerbated by a trade spirit in the doldrums. It’s time for recovery’s next phase: action and concrete steps toward change.
The divergence Liv-ex’s regional indices largely match the picture painted by their parent indicators, but with one clear outlier— the Italy 100 showed negative growth of 4%, compared to an average 13% for all other Liv-ex regional indices combined (fig. 2). Driven by Super-Tuscans and one or two top Barolos, Italy’s strengths have been its lack of reliance on China and pricing policies that continue to offer collectors strong relative value. At the other end of the spectrum, Burgundy’s stiff correction continues, though Davis clarifies that there is still a trickling market for top-end Pinot if one knows where to find it: “Demand for names
Liv-ex 100
Source: Liv-ex
such as Rousseau in Singapore, the US, and emerging Asian markets like Thailand or Indonesia is still strong— and they do drink it.” On the subject of Burgundy’s latest vintage release, O’Connell has mixed feelings: “Burgundy 2023 has been reasonably predictable, with collectors mostly continuing to maintain allocations and wanting to keep access to the top-tier wines, even where pricing is not as rational or compelling as it might have been previously. But there have been examples of people stepping out, which has been much less common in previous years.” He adds that the second tier is where complications have arisen, with a wider choice of producers that ultimately appear overpriced when compared to their good-value neighbors, and without the renown of top-tier icons to merit the price tag. Jason Haynes, founding director
of Burgundy specialist Flint Wines, describes a more focused approach to this year’s campaign. “We cut out a few producers and recognize the need for a compelling reason to buy the wines right
2 Liv-ex regional indices since 2023
105 100 95 90 85 80 75 70
now,” he explains, “which ultimately just isn’t the case with some of the drinking wines, like Savigny-lès-Beaune.” As a supplier to restaurants, the off-trade, and private clients, he observes some interesting trends: “We’ve sold more en primeur to restaurants than ever before, probably because of the small back stocks of white Burgundy. It’s a staple that restaurants can’t afford not to have— recent vintages like 2021 have been small, and 2024 will be tiny, too.” While the analysis of Burgundy’s latest en primeur campaign is therefore generally positive, I’ll reserve the declaration that its prices are in remission for now. One Bordeaux négociant said to me, during Wine Paris in February, “I hope Burgundians have learned from Bordeaux’s mistakes.” Haynes seems to think they have, noting, “Producers have mostly put the brakes on [price increases] for the 2023 vintage.” Bordeaux’s health continues to
fade—an unsurprising direction following the messy en primeur pricing policies that have pushed the region out of favor with modern buyers for several years. Indeed, toward the end of 2024, Liv-ex reported that sales of 2021 Bordeaux on the exchange were going through at discounts to ex-château release prices of up to 15%. “There is nothing to be done but wait,” says a prominent négociant—not with an air of depression or complaint but simply the matter-of-factness that drives him and his team to offer out top-tier wines and vintages with significant age at very attractive prices. “We just have to make compromises to do business as long as we are still in this current market phase,” he explains.
Bordeaux 500 Italy 100
Bordeaux Legends 50 Rest of the World 50
Champagne 50 Burgundy 150
Rhône 100 California 50 Source: Liv-ex
THE WORLD OF FINE WINE | ISSUE 87 | 2025 | 37
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Jan ’23 Feb ’23 Mar ’23 Apr ’23 May ’23 Jun ’23 Jul ’23 Aug ’23 Sep ’23 Oct ’23 Nov ’23 Dec ’23 Jan ’24 Feb ’24 Mar ’24 Apr ’24 May ’24 Jun ’24 Jul ’24 Aug ’24 Sep ’24 Oct ’24 Nov ’24 Dec ’24
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