#IBC2022 Jim Brickmeier, elocix
As demand grows for streamed content, video service providers are increasingly adopting multi-CDN strategies to save costs, extend their geographic reach and safeguard stream quality in the face of rising competition.
As the name suggests, multi-CDN video networks involve the use of two or more CDNs concurrently for content delivery. These networks may include private or public CDNs that leverage on-premises hardware, cloud-based infrastructure, or a hybrid of both. With multi-CDN architectures, operators can dynamically route stream traffic to different Ns based on configurable business criteria. The latest innovation in multi-CDN delivery is in-stream switching, which enables active streams to be routed and re-routed dynamically based on changing conditions. This opens up a whole new range of possibilities for service providers seeking a competitive edge.
Operators can take advantage of the fact that different CDNs offer a range of cost,
EMBRACING MULTI-CDN TO OPTIMISE STREAM DELIVERY
“The latest innovation in multi- CDN delivery is stream switching, which enables active streams to be routed and re-routed dynamically based on changing conditions”
uality capability and reach profiles. ach N can be leeraged according to its fit relative to business needs. For instance, operators can ensure that high-value content gets routed to one or more premium CDNs, whereas free content transits via a less expensive route. Multi-CDN networks can also strengthen fault resilience with load balancing to mitigate capacity constraints, address performance issues, or even provide full disaster recovery. Similarly, given each CDN’s geographic capabilities, it may make sense to use specific Ns to reach certain customers. In the end, multi-CDN switching is about ensuring that the ideal CDN mix is used at all times, based on operator preferences, as well as stream-related data and real-time analytics.
A critical component of dynamic,
multi-CDN platforms is the CDN switching control plane. For high performance, this control plane needs to combine flexible rulesdrien traffic routing and decisioning with stream analytics to optimise delivery across private and public CDNs. With this technology, operators can intelligently direct traffic to the best fit N to minimise costs manage to quality standards and even lower energy consumption. The underlying automation rules can be based on a multitude of content, serice and financial attributes to effectiely align streams with CDN delivery paths. In summation, the latest multi-CDN technology, including Velocix’s CDN Broker, represents a major leap towards the goal of building better, more competitive video businesses. With this next-generation software supporting the emerging open and cloud-native streaming environments, it seems certain that ever-more operators will take advantage of this key trend in content delivery. 5.C64
SURFING THE [NATIVE]WAVES OF SPORTS CONTENT NativeWaves BY ANNE MORRIS
Austrian provider NativeWaves is showcasing its latest Natieaes experiences for cricket and American football fans. Already available for football and motorsports audiences Natieaes can be applied to different types of content, programming and live events. It can also be used and configured as a secondscreen
81 OPINION
broadcast and OTT streaming ecosystems. Three options – Natieaes asic ro and nterprise are aailable to suit the needs of different broadcasters. NativeWaves is also
NativeWaves EXP can be applied to different types of content, programming and live events
experience that complements the main TV screen by offering additional personalised content and data on the mobile screen. Natieaes is aailable now for integration into existing
announcing new technology partnerships with addon cards provider DekTec and video transport and media cloud technology company Net Insight, as well as its membership of the ighfficiency treaming rotocol Alliance which will allow NativeWaves to deliver high
efficiency streaming workflows to media companies. hristof aslauer NativeWaves, said: “We are showcasing our technology via participation in the IBC Accelerator programme on cloud-based live events, and through various panel discussions and presentation on the BaM Live and Content erywhere stages. hese are exciting times for the company and IBC gives us the perfect platform to connect with new and existing customers.” 5.D54
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
