#IBC2022


77 Paul Segre, CEO, Synamedia What are the biggest


challenges facing the media and entertainment industry? Without a doubt, the single biggest challenge is keeping up with the dramatic pace of change to remain competitive while constantly lowering total cost of ownership (TCO). Additionally, as subscription growth peaks providers ask us about new monetisation options, underpinning the need for improved security and new approaches to advertising. We are laser focused on helping customers stay competitive by taking full advantage of SaaS innovations that enable operators to be agile flexible scalable and nimble, all while lowering TCO.


How is your company helping its customers to address the challenges faced by the media and entertainment industry? We made the strategic decision to focus on SaaS delivery models to help providers move fast, manage costs and maintain control. Customers can try before they buy experiment


with minimal investment and then move to a pay-as-you- grow model with the benefit of constant product features enhancements, dramatically simplified operating enironment and faster time to market. or example our aa products deliver innovation fast with an average of 2.5 releases going into production every day as deployment times drop from months to days. Our new uortex offering uses ustintime encoding to cut costs by up to 67% for long tail content.


What do you think are the main drivers in your market sector? They are agility, feature velocity, service availability and low TCO – and the ability to address issues immediately when they arise. Take piracy – identifying and deploying software to address a threat is possible in minutes or hours in a SaaS world. We now offer standardised


products allowing us to provide superior service availability – and meet the needs of a much larger set of customers.


What are the main areas of focus for your company during IBC2022?


IBC will be the European debut of our Synamedia Go cloud video suite as we show how we protect, enrich and deliver world-class streaming. With Synamedia Go, any OTT provider, whether broadcast giants or streamers, can effortlessly launch, monetise and scale streaming services at speed. e will also show uortexs ustintime technology that makes it possible to launch live services in minutes and has already changed the economics of cloud video delivery. This is now part of our Video Network portfolio that enables providers to cost-effectively scale video services while delivering pin- sharp picture quality and the lowest latency.


As youd expect with our decades of security expertise our intelligence-led technologies to deter, detect and disrupt piracy will be centre stage alongside our addressable advertising and business analytics solutions.


NO JUGGLING OF TASKS WITH THIS CIRKUS Farmerswife


BY ADRIAN PENNINGTON


Cirkus is a cloud-based task and proect management SaaS designed to give media organisations access to a limitless amount of resources at the most competitive rate.


Stephen Elliott, CEO at


Farmerswife, said: “This easy-to-use, day-to-day task collaboration tool for teams allows users to unlimitedly schedule, assign and manage proects and tasks. ith irkus you can track status and report time and collaborate efficiently anywhere with anyone, including freelancers,


What sets your company apart as a technology leader? We only bet on solutions in growth markets where we feel we have the ability to lead in that market. This means that for everything were showcasing at  were confident we are excelling at meeting customers fastchanging needs with the best solutions in the market. ere mature enough to be humble, step back and learn. ee adapted modernised our company, and feel really good about where we are today. 5.A66, 5.A69


irs ca trac stats a reprt time r eciet cllarati


by co-ordinating resources and sharing files in one central hub. It also features the ability to


create custom templates, thereby


improing efficiency and creating more agile workflows. Also on show at IBC is the latest version of the Farmerswife


scheduling, management and reporting tool. Updated features bring additional precision and enhance collaboration workflows. “Farmerswife and Cirkus can work together or as standalone products to address the specific needs of media organisations explained Elliott. “When used together, farmerswife can provide in-house scheduling, resource management and financial reporting while irkus acts as the collaboration platform to share detailed information with distributed teams both internally and externally. ogether they form a true end-to-end solution for all media proect management tasks. 6.A23


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