#IBC2022 CONTENT EVERYWHERE STAGE TO FOCUS ON THE USER


Today’s sessions on the Content Everywhere Stage in Hall 5 put the audience front and centre, with discussions focusing on the user experience and audience engagement alongside a range of product demos.


A panel session entitled The Importance of User Experience at 10:30 sees Pierre Donath, CPO & CMO at 3SS; Ruben Senor-Megias, hief ales fficer at NA and Marko Hiti, Chief Marketing fficer at niast share their experiences of all things UX, the challenges being faced and how they’re being addressed. At 12:30, Christof Haslauer, CEO of Natieaes ang ai   President at VisualOn; and Damien Read, SVP Data Products at 24i, will take part in New ays to xpand and Engage Audiences. This will be followed by The Clamp Down on Credentials Sharing and Implications for OTT Business Models. Following


Netflixs announcement that it was considering the introduction of advertising and cracking down on credentials sharing, this session will discuss the business impact of credentials sharing and identify various ways to overcome the problem. Panellists Laurent Potesta, CEO and Founder at Ad Insertion Platform; Gal Turjeman, CEO at astify.ai and Nitsan aider Director, Product Management at


Synamedia, will also explore some of the challenges of monetising over-the-top video content across increasingly diverse connected devices and the need for server-side ad insertion to catch up with the rest of the adtech industry. As the cost-of-living crisis continues, the opportunity for smaller publishers to target and monetise viewers looking for free content on connected televisions will also be examined.


Visitors to the Content Everywhere stage will also be able to enjoy a series of technology demos. System73 will kick things off at 10:00 by showcasing what its Edge services offer the live streaming market. In addition, Telefonica’s Head of Product Development Maria Virtudes will showcase how the company applied conversion rate optimisation through a data- driven approach, improving the personalised user experience of viewers and identifying new monetisation tactics. The day will end with an


introduction to olic an open source browser that opens a portal to the web and all it has to offer, including immersive games, videos and environments built for XR.


The Content Everywhere Stage is in Hall 5. Free-to- attend sessions run today from 10:00-18:00. For full listings, turn to page 41.


31


Booth #11.C08


New MiniJib


New Digital (IP) Eco System


New HotHead 3 The (R)evolution of a classic product line.


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