#IBC2022 EXCLUSIVE OMDIA RESEARCH REPORT FOR IBC2022 ATTENDEES


mdia the offi cial research partner for IBC2022, is giving attendees access to an exclusive report exploring the advertising revolution.


It will examine the rapidly evolving – and growing – video advertising sector, covering topics such as how CTV, FAST and AVOD are reshaping the TV and video landscape, and how the resurgence of ad-supported models as part of premium OTT video plays has made video advertising a key talking point across the entire TV and video industry.


It will also assess the total revenue opportunity for media owners across traditional and digital, linear and on-demand TV and video channels, and identify the key technologies required to maximise monetisation of this rapidly growing space. This will enable vendors to see where they fi t into this eoling value chain.


Key questions answered in the research will include: Which companies are the leading players in the TV and online video advertising landscape? How will their market share and infl uence


eole oer the next fi e years How are the actions of connected TV device manufacturers like Samsung and Roku reshaping the video advertising landscape? What role is FAST playing in the growth story of video advertising? What does the monetisation process and technology stack look like in this emerging segment of the market? What is driving the growth in AVOD, and why are premium OTT platforms such as Netfl ix and isney now looking more seriously at this method of monetisation?


BROADCAST MIXED REALITY SYSTEM LAUNCHED Mo-Sys Engineering BY MICHAEL BURNS


Mo-Sys bMR (broadcast mixed reality), a new category of product that combines an LED content server with a MOS controlled on- air graphics system powered by Unreal Engine graphics, is being launched at IBC. It’s aimed at sports, news, or


current affairs broadcasters who want to deploy (or transition to) an LED virtual studio driven by a unifi ed nrealbased graphics solution with integrated 2D/3D on-air graphics under MOS/ NRCS control.


Mo-Sys has partnered with on-air graphics specialist Erizos


Studios for the solution, which is intended to run on-premises and drive any size/shape/pixel pitch LED virtual studio (equipped with suffi cient render nodes up to  million pixels. bMR offers three ways of displaying templated data-fed graphics; standard 2D keyed graphics, keyed 3D graphics, or 3D ‘in-scene’ Unreal element graphics. The system conforms to MOS protocol and can be controlled by commonly available newsroom computer systems such as Octopus and ENPS. It is based on web browser technology and uses a fully redundant server/client architecture. It offers multi-camera switching capability up to UHD 4K resolution, enabling multiple


The current and future technologies powering the expanding online video advertising market and how they fi t into the tech stacks of maor players and the sector’s evolving value chain will also be explored. All attendees at IBC2022 will be able to access the report through a digital link delivered the week commencing 19 September. Omdia will be presenting an overview of the report at 11:15-12:00 in the Showcase Theatre on Sunday 11 September. Visit Omdia, TBI and Digital TV Europe on stand 8.D03.


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Broadcasters can deploy or transition to an LED virtual studio with the bMR


cameras to be used with an LED volume, where switching between cameras is orchestrated with the LED wall updating correctly. Set extensions with simultaneous AR are also possible, with the delay between the Unreal graphics perspective displayed on the LED wall and the camera’s actual position claimed to be the lowest on the market today.


RAPTOR-OUS RECEPTION FOR LIVE 8K CONNECTION Red Digital Cinema BY DAVID FOX


Eagle eyed: Red’s V-Raptor XL is its latest fl agship camera


Red is showing its new V-Raptor    camera aimed at high end TV and movie production, alongside Red Connect, a licence- enabled feature that allows delivery of full-resolution, live R3D video streaming from Red’s latest camera systems. The V-Raptor XL features Red’s


fl agship aptor   and  S35 multi-format sensor inside an


It contains two Mo-Sys VP VFX virtual studio compositing licences (more can be added), for an upgrade transition scenario where a broadcaster needs to deploy bMR initially as an on-air graphics replacement to work with an existing green screen virtual studio, before upgrading this to an LED virtual studio. 8.A49


XL camera body. The multi-format sensor can shoot  largeformat or   images allowing users to capture at over 4K, even when paired with S35 lenses. The sensor offers the highest recorded


dynamic range and cleanest shadow performance of any Red camera and captures at up to fps at . Red’s V-Raptor, V-Raptor XL and the compact ed omodo  camera all offer features such as network-based camera controls, remote lens and shading control, and compatibility with  or fi bre connections. The new XL system adds PTP for timecode and Genlock and new sensor sync shift controls.


Red Connect was devised with


partners Nvidia and Media.Monks, to offer lie   broadcast streams over SMPTE ST2110, rendered in real time using Nvidia RTX GPUs and Nvidia networking technologies.


Red and Media.Monks are showing real-time VR with two V-Raptor cameras, each feeding an   ideo stream into an Atem Constellation, which are outputting onto HD VR headsets, as well as a single panel displaying a  iew from the middle of the Red stand. 11.B38


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