#IBC2022


Glodina Lostanlen ief ales and areting fficer agine ounications


What are the biggest challenges facing the media and entertainment industry? The key challenges our


customers face lie in the very way that we define teleision. en years ago, television was linear broadcast to a mass audience. Today, it means broadcast and unicast, live and on-demand, linear and streaming, and new business models like FAST and directtoconsumer.


Navigating all this change


requires establishing a clear vision for where your business needs to be in three to fie years and then taking practical, incremental steps to get there.


How is your company helping its customers to address the challenges faced by the media and entertainment industry? We’re helping our customer meet audience demand for premium- quality channels and content across every screen – while also maximising profitability. ur latest technology enables media


companies to deliver and monetise both linear and CTV content from a single, unified platform. We also help by meeting our customers wherever they are on the technological cure. ur technology enables customers to use SDI and on-prem solutions when they need to benefit from IP connectivity and hybrid models where it makes sense, and migrate to the cloud when its right for their business.


Which trends or themes do you expect to emerge during IBC2022?


Real-world factors will drive key themes this year, so we’ll see an ongoing focus on remote production. As cyberthreats continue to make headlines, revenue protection will be top of mind. And recent news of digital giants adding ad-supported tiers and a proliferation of FAST channels will drive a strong focus on crossplatform monetisation. The common underpinning of all


these trends is the move towards cloud-based technology and operations.


What are the main areas of focus for your company during IBC2022?


ur primary focus is on helping customers extract the maximum revenue potential from their media assets, and we’re delivering on this with two IBC mustsees. SureFire is our new broadcast- quality video ad server, which provides linear-plus control and brand protection on  and  platforms. Aiator is the first cloudnatie platform that enables media companies to plan, make and monetise linear and CTV content across all platforms.


What sets your company apart as a technology leader? By combining our cloud-native Aviator platform with our SureFire video ad server, Imagine provides a unique and fully integrated


SMARTWORK TAILORED TO ITS USERS – BY ITS USERS Tedial BY DAVID FOX


Tedial’s cloud-native NoCode media integration platform, smartWork, is a new way of looking at broadcast systems such as MAM, A A or . t offers a framework where all the systems are integrated in the same way, based on a common interface, data model and workspace, where applications go to the media and not the media to the applications. Tedial’s NoCode approach means the media integration platform is accessible to everyone, even non- technical users, as the NoCode workflow editor allows them to


define or readapt workflows to business needs. A new business operation is just a drag-and-drop action, making daily operational changes simple.


It can easily be updated/ upgraded from the Tedial Cloud repository via the Artifactory UI, which enables users to update serices workflows and integrated systems to the latest version with ust a few clicks. ulian ernandezampon 


Tedial, said: “No one can predict the future and the way companies operate can change from night to day. smartorks Noode approach enables the design of scalable, future-proof solutions and media services for the M&E


industry, accessible to eerybody eerywhere. Because it follows Infrastructure as Code (IaC), smartWork can be deployed on-premises, on any cloud or in a hybrid architecture, and business continuity can easily be achieved as the current systems can be integrated and improve operation by adding new business processes or cloud operation.


enefits of smartork include no vendor lock-in; flexibility and scalability self sufficiency  no endor serices needed to manage the platform; quicker and easier to change; easy


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solution for broadcasters, MVPDs and digitalfirst proiders to deliver premium-quality linear and CTV content and advertising from a single unified platform. ur approach to building and delivering solutions like SureFire and Aiator also sets us apart. Imagine is able to draw on our knowledge of both playout and ad monetisation to develop open systems that enable our customers to quickly achieve their reenue and operational targets. 2.B49


Making change easier: Tedial’s smartWork NoCode media integration platform


prototyping; future-proof; and the fact it can be tailored to each customers needs. 10.D30


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