34 OPINION
CRAFTSMANSHIP FOR A BETTER WORLD
Ferdinand Maier, CEO, ruwido austria
Implementing sustainable product design and manufacturing is more important than ever. When it comes to sustainability, recent media coverage and news articles give the impression that a key to a better world is to design more sustainable products. Recent studies have shown that consumer values and mindsets have been shifting over the past fi e years among others towards more benevolence, universalism and security. Sustainability has become a fundamental decision aspect when it comes to choices in media and entertainment consumption. Changing from plastic packaging to paper packaging is not enough anymore; the product architecture needs to be changed, without compromises in quality.
SUSTAINABILITY IS THE NEW PREMIUM At ruwido, we are absolutely sure that to create a liveable future, immediate action is essential. We need to make real changes and not just a nice marketing story. Due to this mindset we have taken action and have created a remote control as sustainable
as possible. It is a future-proof product architecture for the next decade, underlining that ‘sustainability is the new premium’.
THE KEY IS THE ARCHITECTURE We believe that creating a better world can only be achieved by not just modifying a product with recycled materials, but by completely reinventing it. With our ‘better world architecture’, we made the impossible possible: an architecture for a remote control with no silicone, no printing, no lacquering, plastics made of organic materials and a tremendous reduction of components, resulting in a carbon footprint two-thirds smaller than it was before. Yet we still keep the brilliant look and feel of a premium remote.
TWICE THE TIME IS HALF THE PRICE Extending a product’s lifetime is one major aspect in improving its environmental performance and must be considered in the product development. The recyclable outer shell’s material of our patented ‘better world
architecture’ is strongly resistant against scratches and breakage. The one-piece haptic layer protects the inner parts from dust and liquids, resulting in a long product lifespan.
“Sustainability has become a fundamental decision aspect when it comes to choices in media and entertainment consumption”
MADE IN AUSTRIA We are convinced that keeping our remote controls’ production in Austria is the key to maintaining our high quality and sustainability standards. With design, development and manufacturing from the bare granules to the fi nally packed product under one roof, we can always guarantee that our remote controls are made using 100% renewable energy, under excellent working conditions and highest quality and social standards. 1.D67
MEDIA PRODUCTION IN THE CLOUD FOR JOURNALISTS Avid
BY ADRIAN PENNINGTON
Avid is making its tools available in the cloud, as news and sports teams increasingly use the cloud as a production platform to quickly produce content around the world.
The most recent solution in this
regard is Media Production in the Cloud, which offers subscription- based access to a range of Avid products. Production teams can now use their existing
up right alongside organisations’ existing on-premise platforms. sing familiar tools and workfl ows broadcasters are fi nally gaining entry to cloud production without committing to a forklift overhaul or the need for additional training.” Teams can use Avid’s
A Media Production in the Cloud subscription enables distributed sports broadcasts
ediaentral workfl ows along with integrated Avid Nexis cloud storage and MediaCentral Stream IP ingest solutions – all from the cloud. The combination of these tools enables ournalists in the fi eld
to quickly access, edit and publish content, says the company. Raul Alba, Director of Solutions Marketing, Media and Cloud for Avid, said: “Media Production in the loud workfl ows can be stood
MediaCentral Collaborate and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production. Editors can work with Adobe Premiere Pro as well as Media Composer. 7.B49
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