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‘REDEFINING WORKFLOWS’ FOR THE CLOUD ERA


Amazon Web Services (AWS) is holding a full day of sessions in the Showcase Theatre today exploring the “power of the cloud” to enable workflow transformation. Examining the migration of broadcasters towards the cloud while acknowledging that the precise nature of that journey varies between organisations will be a core theme of the AWS Showcase Theatre event, which takes place between  and . eaturing presentations and panels from AWS customers and partners, the sessons will offer a behind-the- scenes look at how industry leaders are utilising the cloud in redefining their workflows. Tracy Geist, Global Head of Games and Media & Entertainment Marketing at AWS, comments: “While each customer’s cloud journey is unique, we are seeing some overall trends. roadcasters are shifting teleision channel ingest, processing, creation and distribution options from ground to cloud, generating time and resource savings across the media supply chain. A broadcast customers  including ox


iacom and iscoery  are pioneering the future of video delivery using an unmatched portfolio of purpose-built AWS services and appliances, along with partner solutions, to run low-latency broadcast workloads with greater agility, elasticity, scalability and reliability than anywhere else. With the cloud as their foundation, there is increased scope for content creators to turn their attention away from infrastructural matters. n general media and entertainment companies are beginning to focus on content not infrastructure says eist. n addition, “remote production enables creative collaboration across the globe like we’ve never seen. he cloud eliminates the oerhead and management of physical infrastructure and minimises the requirements for installing, configuring and maintaining creatie compute network and storage resources. n terms of its own deelopments the company – which also has a stand on the show- floor .  is showing how customers can reduce environmental impacts, optimise costs and customise origination to maximise investments and monetise delivery across a marketplace of endpoints. loudbased solutions for content production are also featured, including Amazon Nimble Studio for endtoend content creation on A. or the media supply chain, demonstrated solutions


will show how customers can unlock the value of media archives, build an event-based media supply chain, and innovate with differentiated content experiences and reenue models. A direct-to-consumer solutions to be featured


Tracy Geist, Global Head of Games and Media & Entertainment Marketing, AWS


with 100% renewable energy by 2030 and are on a path to reach that target fie years early by . ur push to use more renewable energy is one step on our path to net zero carbon by  as part of Amazons limate ledge.


include those to increase subscription and ad revenues, extend audience engagement with interactive content, and reach a global audience with broadcastuality lie and  streaming content.


“Broadcasters are shifting television channel ingest, processing, creation and distribution options from ground to cloud, generating time and


resource savings across the media supply chain”


oosting sustainability is a primary benefit of the cloud model, and in this regard AWS says that its scale “allows us to achieve higher resource utilisation and energy efficiency than the typical on-premises data centre”, says eist. A study by international analyst firm  esearch found that As infrastructure is . times more energy efficient than the median of sureyed enterprise data centres. Additionally we are committed to powering our business


“To achieve these goals, we focus on


increasing energy efficiency in our facilities and equipment; continuous innovation in our data centres; advocacy at the global, federal and state levels to create a favourable environment for renewable energy; and working with various power providers around the world to increase the aailability of renewable energy. A also focuses on reducing water usage in our data centres and evaluates climate patterns for each AWS region to select the most energy- and waterefficient cooling method. All of which means that there is plenty to discuss at the first inperson  how for three years – of which Geist remarks: “We’re thrilled to be able to meet up with colleagues, customers and friends in person again at one of the most anticipated industry eents of the year.


AWS is hosting sessions in the Showcase Theatre (12.F102) between 10:00 and 17:30 today. These sessions are free to attend and no registration is required.


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