30 IBC2022 PUTS HEADS IN THE CLOUD FOR CONFERENCE INSIGHTS


The transition of production workflows to the cloud cloudbased lie eents and cloud localisation are ust a few of the topics being discussed across the IBC2022 onference programme. or example at  in the orum oieabs  ichard erger will be oined by senior technology executies from the maor studios as they reeal the progress that is being made as they help their teams endors and partners moe from rinciples to ractice as they implement the  ision of migrating production workflows to the cloud. he migration to cloudbased software is also on the agenda during he onergence of inear  treaming in oom  at . eld in partnership with omen in treaming edia this will focus on the focal points in building your tech stack as broadcasters look to create an infrastructure of the future. olly ickling ourse eader


edia echnology olent niersity will be oined by akshmi harma hief roduct and hief trategy fficer astly rystal eia enior treaming ngineer aor eague aseball and lga ornienko  . Also today lobo the largest


broadcaster in outh America will share its experience of shifting workflows to the cloud and transitioning from broadcasting to becoming a media tech firm. hair atthew ailey rincipal Analyst mdia will be in conersation with aymundo arros hief echnology fficer at lobo.


he cloud conersation continues tomorrow on the nnoation tage in all  where two of this years Accelerator roects dele into future opportunities for this transformational tech.


he loud ased ie ents Analytics and ow atency rotocols proect has explored how professional lie sports eents


with multiple camera feeds can be deliered at scale with full isibility including lie  signal ingest and standards conersion while assessing the impact on latency at each stage of their cloudbased workflows.  ario eis cott ais icrosoft aroline werton AN and onathan ale of arner ros. iscoery will take to the stage to share their experiences at .


his is followed at  by the loud ocalization lueprint Accelerator. his will present a firstofitskind proect that brings together an allstar consortium of predominant supply chain software companies and media brands that hae explored a definitie blueprint for distributing entertainment content globally. peakers include ob elf of abric A yan ceague Alexis artinez yundo ira aca ightsline and ames rossland of arner ros. iscoery.


n unday at  a panel featuring inayak hriasta ounder   of agnifi aspar hoffat  lobal roduct at N roup and alentin iebrands olutions Architect at A edia will debate New roduction rends eliering ontent erywhere. his session will explore how sport continues to be the catalyst for the deelopment and deployment of new content production workflows. t will include wideranging insights into topics such as the production challenges that still need to be oercome what technologies are coming next how the cloud can be leeraged to reach global audiences reliably and securely and how scalable media workflows are assembled in the cloud. inally A is hosting a full day of sessions in the Showcase Theatre today exploring the power of the cloud. ee page  for full details. To view the full IBC2022 content programme, turn to page 41.


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