22


IBC2022 ACCELERATOR: 5G AND THE ARENA OF THE FUTURE FOR XR EVENTS


Enabling live audiences to interact with content is a key aim of the project


It was so successful that there really had to be a sequel. Following on from the 5G Location- Based Extended Realities project winning the IBC2021 Accelerator Project of the Year Award, it was perhaps inevitable that the combination of 5G and XR would be tackled once again. And so it has come to pass with a new Accelerator for 2022 entitled ‘5G and the Arena of the Future for XR Events’.


“It was very much conceived as a successor


proect confi rms arco ias ila  cosystem anager Network tandards at odafone roup erices which is one of the Champions of the 2022 Accelerator. While last year’s project made impressive progress in terms of empowering the location-based entertainment experience within esports, AR and VR, there was a greater emphasis this time on “working out how to make the viewing experience emotionally connected to what we are creating. That calls for a focus on the storytelling aspect and the technological elements as well.” Like its predecessor, 5G and the Arena of the Future for XR Events draws on the input of leading broadcast service providers and vendors. oining odafone as hampions are ado  ear arner ros. iscoery AN  port lympic roadcasting erices ings ollege London and Production Park. The scheme also has a number of articipants Net nsight uni icrosoft Noitom romod and . Asked to consider the specifi c outcomes that he would like to see emerge from the current Accelerator ila responds hat we are


“What we are seeking is an interactive medium that allows people to be involved themselves, and to be involved alongside others – irrespective of where they are located”


WIDE APPEAL


Indeed, as well as being applicable to audiences congregating in the kind of purpose-built esports venues that are increasingly ubiquitous, it’s also intended that the resulting platform should ultimately be deployed in arenas and stadiums. “The time constraints meant that we couldn’t achieve [the latter] aspect by the time we had to deliver in August, but certainly that is part of the grand ision confi rms ila.


eliering the sort of consistent immersie experiences that are desired by the Accelerator will be made easier by continuing reductions in streaming latency. “With a service like Twitch or YouTube you are looking at latency of less than a handful of seconds, so it can be almost as if [viewers in different locations] are watching


seeking is an interactive medium that allows people to be involved themselves, and to be involved alongside others – irrespective of where they are located. It should be able to be packaged for broadcasting, streaming and so on. Having an outcome like this would be a great result for creators and audiences, and would represent a major opportunity for live audiences to interact with content.”


the same thing says ila. ts in that kind of area where we are targeting our efforts to bring audiences together and have them be able to enjoy a richer immersive experience.” hile there is still much work to be done ila is full of praise for the structure of the Accelerator scheme. “Effectively you have a small consortium of companies that get together without a lot of bureaucracy or processes to say ‘hey we, want to do this’ – and in a really open environment as well,” he says. “It’s hard to think of [another framework] that would provide that kind of collaboration. here are so many benefi ts to the Accelerator in terms of getting innovation done and out of the door, as well as in business development and engagement.” 5G and the Arena of the Future for XR Events takes place today at 11:15-12:00 on the nnoation tage in all .


5G and the Arena of the Future for XR Events Champions: Vodafone, Hado, ESL/Weavr, Warner Bros. Discovery, DAZN, BT Sport, Olympic Broadcasting Services, King’s College London, Production Park Participants: Net Insight, uniqFEED, Microsoft, Noitom, Promod, IVCR


For more information on the 2022 Accelerator Media Innovation Programme, supported by AMD and Microsoft, visit show.ibc.org/2022-accelerator-media- innovation-programme


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