32 MOBILE AND 5G UNDER THE TNW TALKS SPOTLIGHT


With 5G set to transform how we consume and create content across mobile devices and with 5G roll-outs continuing to accelerate around the world, bridging distances and bringing hyper-rich experiences to the hands of the public, TNW will explore where we’re at and what comes next during a session on the Innovation Stage today.


Advancements in 5G-related technology have changed the defi nition of dataheay while driving the demand for premium video, games and live events. The consumer already expects a greater amount of premium content – the competitive differentiator will come from


innovator and the emerging technology creator perspective to uncover the next-generation technologies that will allow creators, marketers, distributors and consumers to take full advantage of the opportunities 5G unlocks.


For this session, TNW Editor Callum Booth will be joined by Frits Klok, Founder and CEO, TiledMedia; Robin Sho Moser, CEO, EyeCandyLab; and Victor Pardinho, Co-Founder & CEO, Sense of Space.


immersive and interactive broadcasts, shared experiences bridging real and digital worlds, hyper-personalised advertising,


VIZ NOW TESTED BY DEATH DIVING Vizrt Group


BY ADRIAN PENNINGTON


A Norwegian sporting organisation promoting the unique activity of ‘death diving’ is the startling beta client for a new automated deployment solution for cloud live production released at IBC. In the sport, run by


International Døds Federation, participants launch themselves from a 10m-high platform and perform a variety of stunts, holding poses for as long as possible before they tuck into a tight curl before hitting the water. Døds has been steadily growing in popularity in recent years and has held World Championships since 2008. Viz has been working with the federation’s production team to fi nesse iz Now to spin up an end-to-end enterprise-grade live production fully using the cloud, in minutes. Ulrich Voigt, Vice President


of Product Management, Vizrt, said: “Viz Now provided a rich viewing experience for audiences while, at the same


and the creation of new realities (in the metaverse and real world). TNW Talks @ IBC: Mobile & 5G will bring the investor, the


TNW Talks @ IBC: Mobile & 5G takes place today at 15:30-16:30 on the Innovation Stage in Hall 2.


CLOUD-BASED BROADCAST MANAGEMENT READY TO GO


time, making it easy, cost effective and sustainable for its global production crew. Viz Now enables users, even users in niche events like Døds, to remove barriers to the cloud, achieve an extremely high production value and use all the top market tools necessary for live production from graphics to sports replay all in one solution.” Viz Now is said to save considerable time and money by enabling the automated and secure deployment of, and access to, end-to-end remote live production tools from Vizrt and third parties in the cloud, in under 15 minutes. 7.C01


Mediatool BY ADRIAN PENNINGTON


Traditional broadcast management uses extensive human resources for content, licence and metadata


Viz Now in operation at the International Døds Federation


management as well as playlist, promotion and commercial planning. Mediatool claims that all those activities can be automated and simplifi ed. adysaw ramowski Founder and CEO, Mediatool, said: “We’ve changed the approach to planning. With Mediatool the generation of daily playlists can easily be managed by one person, which signifi cantly decreases the overall costs of operation while increasing productivity. There’s no better way of keeping everything in check and optimising human resources than relying on standardised process with just one tool.” Mediatool is a cloud-based modular broadcast management system that provides a ready-to- go playlist to many well-known playout systems and streaming platforms. It’s in use at the


Mediatool has been implemented by the Eleven Sports Network


Eleven Sports Network group in Poland and Belgium, providing services on 11 channels from the broadcaster, including 4K. At IBC the company is showcasing features including automatic metadata indexing from playout storage, an intelligent micro schedule system and automatic micro schedule adjustment of commercials, and self-promotion blocks in real-time. “At IBC we are presenting our


product and all its new features, so please join us to discover more added ramowski. 7.P05


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