#IBC2022
17
TODAY’S SHOW HIGHLIGHTS: EXPLORE THE METAVERSE, XR AND AVATARS, DYNAMIC AD
INSERTION AT THE FIFA WORLD CUP AND FAST CHANNELS
10:00-10:45 Step into the Metaverse IBC Conference: Forum Conference Pass Holders A tour de force on metaverse technology, and the connectivity that is driving the adoption of metaverse, featuring Lewis Smithingham, Senior Vice President of Innovation & Creative Solutions at Media Monks.
10:00-10:45 Technical Papers: XR and Avatars IBC Conference: E102 Conference Pass Holders he fi rst of three echnical aper sessions today this one deles into two papers. he fi rst describes a system for encoding and synthesising facial movements, which are then superimposed on either a realistic or chosen ‘face’ (it can also synthesise those movements from audio speech). Everyone has become very familiar with videoconferencing over the past two years, both professionally and socially – but the metaverse is going to be much more than a grid of talking heads. Discover the fascinating potential for the technology described in this paper. The second paper in this session explores 5G with edge computing, and the promise that 5G can deliver more than just faster, denser broadband. A collaborative project investigating a set of compelling XR enhanced broadcast experiences specifi cally in sport this is key premium content. The paper highlights the advantages gained by an edge-enhanced approach over traditional client-side processing, while acknowledging the business challenges such an infrastructure presents. Chaired by Alberto Duenas, Senior Principal
Video Architect, Arm, it will also feature Jun Xu, a Doctor at Shanghai Jiao Tong University, and Andy Gower, Head of Immersive & Interactive Content Research at BT Applied Research.
10:15-10:45
Leveraging your Existing TV Platform Assets into Growth Innovation Stage: Hall 2 Free to attend
In the TV jungle of overwhelming content abundance, fragmented user experiences, shifting channels of consumption and ever- changing partnerships, it has become critical to listen keenly and respond fast. Challenged by the emergence of multiple D2C and OTT/
Einat Kahana, Senior Director of Product Management, Head of TV Platform, Viaccess-
Olga Kornienko, COO, EZDRM, will join The Convergence of Linear & Streaming panel
streaming providers, operators are well placed to position as super aggregators to differentiate. Attendees will learn how to leverage existing content assets and tools such as premium metadata and fl exible business models to drie differentiation, resulting in higher engagement and revenue. Speakers include Einat Kahana, Senior Director of Product Management, Head of TV Platform, Viaccess-Orca.
11:30-12:00
Demo: Sex, Lies and Video Tapes: The truth behind CDN logs Content Everywhere Stage: Hall 5 Free to attend Javi B, Technical Product Manager at Touchstream, will share some shortcomings when it comes to CDN video streaming of live content, talk about the best practices of building a robust CDN network referencing two success cases of major streaming players, and show how identifying the root cause of CDN errors in minutes is possible with VirtualNOC.
16:00-16:45 FAST channels: Transitioning linear and VOD and introducing the simplicity of FAST IBC Conference: Forum Conference Pass Holders FAST channels are a huge point of interest for broadcasters making the best of both linear and VOD. In this session, Anil Jain, Managing Director of Media & Entertainment Google Cloud, Google, and Robert Gelick, Chief Product ffi cer at aramount discuss the keys to success for introducing FAST, genre diversity and the role of strategic partnerships in delivering the service.
Orca, will share her insight into leveraging your existing TV platform assets into growth
17:00 -17:45 The Convergence of Linear & Streaming IBC Conference: E102 Conference Pass Holders In partnership with Women in Streaming Media, this session takes a view on the industry-wide migration to cloud-based software. Chair Polly Hickling is joined by Lakshmi Sharma, Chief Product and Chief trategy ffi cer at astly rystal eia enior treaming ngineer aor eague aseball and Olga Kornienko, COO, EZDRM.
17:30-17:50 FIFA World Cup 2022 – Live Stream Dynamic Ad Insertion Innovation Stage: Hall 2 Free to attend
As live sports migrates to streaming platforms, dynamic ad insertion is becoming more and more essential to teams, leagues and distribution platforms for optimised monetisation at scale. Equativ has been working with Belgian national broadcaster RTBF and its sales house RMB since the UEFA Euro 2020 football tournament to bring addressable and programmatic advertising to fans watching on the RTBF Auvio service. At IBC, Andrew Rosenman, Global Product Marketing lead – CTV & Video at Equativ, will announce the expansion of this relationship for the FIFA World Cup Qatar 2022. Discover how this technical and sales partnership benefi ts brands who want to target key segments of the sports watching audience using the Equativ ad server and SSP, and how broadcasters and operators can integrate these live SSAI and DAI services simply and quickly.
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