Read the following article from Big Deals Local (bigDL.com) about how the weather affects retail stock levels. Answer the accompanying questions.
BLAME IT ON THE WEATHERMAN – THE IMPORTANCE OF WEATHER DATA FOR RETAILERS By Michaela Clement-Hayes
Well of course, every store changes its window displays to reflect the seasons, making sure umbrellas are clearly visible when it rains and in summer – once the sun finally decides to put his hat on – the displays are full of sunglasses.
But how many times have you been out battling the wind and the rain whilst the shops are full of skimpy summer clothes? Or gone to a supermarket on a hot March day, only to find the shelves have been stripped of anything that can be barbecued?
Last year Tradedoubler showed that on days with more sunshine there are fewer online sales. This might seem like common sense, but if these people are heading to the high street instead, then retailers need to be prepared for them.
1. Why do you think there are fewer online sales on sunny days?
