Lara and her team meet with a small group of local shoppers. The group try the new ice cream flavour. They discuss what they think of it and how likely they are to buy it. Overall, their feedback is positive.
Step 7 Launching the Product or Service
We will learn more about advertising and
promotion in chapter 15
GO
At this stage, the product or service is made available to buy. It will be advertised and promoted in appropriate places to make consumers aware of it. Example
The new flavour is for sale in local shops. During the first week, free samples are offered to customers in supermarkets. Adverts for Happy Cow’s new product are placed at bus stops and in newspapers.
Steps of development A
Go to page 93 of your Activities and Accounts Book to identify the stages involved in developing a new product or service.
MARKETING
Businesses need to find out what consumers want and need in order to develop products and services that consumers will buy and use. Marketing describes all of the actions a business takes to get its product or service to the consumer.
i
Marketing is the process of getting products and services from the producer to the consumer.
