Public relations (PR) describes the things a business does to make sure that consumers see its brand and its products in a positive way. PR looks after a business’s reputation. Public relations often costs much less than advertising. Examples of public relations include:
1. Sponsorship: paying to have the business name or logo associated with a team, event or venue. For example, Dublin entertainment venue 3Arena is sponsored by mobile company Three, and Allianz Insurance sponsors the GAA.
2. Engaging with the community: if a business helps the community it operates in, customers will be more likely to stay loyal. For example, Tesco Community Fund supports local causes.
3. Informing the public about environmental goals: by reducing its impact on the environment and making the public aware of sustainability goals, a business will improve its image.
4. Working with the press: providing the media with stories and interviews about the business. The public relations department may send out a press release. This is a statement to the press that contains information about the business or its products.
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Public relations (PR) involves promoting a positive image of a business to the public.
Go to page 105 of your Activities and Accounts Book to write a press release. Press release
