What I may already know: • Marketing involves getting products and services to the consumer. • It is important for businesses to find out what consumers need and want. • Advertising gives consumers information about a product or service. • Advertising should not be false or misleading.
Learning Intentions
In this chapter, I will learn: • The marketing mix. • Different types of advertising. • Why and how a business builds a brand. • How a business promotes its brand and its products and services.
Key Words: Marketing mix Brand Logo Promotion Advertising
Informative advertising
Persuasive advertising Competitive advertising Generic advertising Digital marketing Sales promotion Public relations (PR)
HOW ARE PRODUCTS AND SERVICES MARKETED?
We know that the term marketing describes all of the things a business does to get its product or service to its target market. But what exactly are these things? Together, the different parts, or elements, of marketing are known as the marketing mix.
