Logos also help to distinguish a business’s products from competitors’ products. For example, when you look at a running shoes, the logo makes it easy to tell if they are made by Nike or Adidas.
A
Logos
Go to page 102 of your Activities and Accounts Book to see how many global brand logos you can draw from memory.
Brand loyalty A
Which brands are you loyal to? Go to page 103 of your Activities and Accounts Book to record information about a brand of your choice.
PROMOTION It is important that consumers are aware when a business launches a new product or service.
The methods used by a business to make customers aware of a product or service are called promotion. Promotion includes: • Advertising
• Sales promotion • Sponsorship ADVERTISING
Advertising is how a business communicates directly with consumers about the goods and services it is selling.
i 200
Advertising is how a business communicates information to consumers to encourage them to buy products and services.
