Types of Advertising There are four types of advertising:
1. Informative advertising provides information about a product or service to the consumer, such as its features or how it works. It is often used to explain a new product to consumers. For example, an advert for a new food product might list the ingredients, or an advert for a car might state its engine size or its safety devices.
2. Persuasive advertising aims to convince consumers to buy the product or service. These adverts often use inviting imagery and language. They might feature a celebrity to help influence consumers.
