ANTI-AGING 65
‘Hippie Chic’ alternative to CBD oil from patchouli
Anne-Françoise Clay, Catherine Gondran PhD, Karine Cucumel PhD - Ashland France
Today’s fast-paced life is driving lifestyle changes, with consumers looking at new strategies to disconnect from daily life stresses: yoga, meditation, and mindfulness, among other things, have become very popular in recent years. According to consumer insight studies,1
75% of
global consumers are likely to buy products or services that will enhance their sense of emotional wellbeing in the next 12 years. With the legalization of cannabis in some
countries, consumers now have greater access to cannabis-based products that offer wellness benefits such as relaxation. Indeed, from cannabis-infused active nutrition to enhance workouts to cannabis-infused drinks or cannabis- friendly fitness activities, cannabis and CBD are found everywhere, across product categories in the health and wellness industry, offering possibilities for premium new products and services, making media headlines and turning cannabis and CBD into industry buzzwords.
Cannabis is quickly becoming the next
Pogostemon cablin extract displays superior benefits in increasing skin CB2 receptor compared to hemp oil. Pogostemon cablin extract is a skin care biofunctional extracted from patchouli oil and is associated with calming, soothing and age-defying benefits. Pogostemon cablin extract conveys a positive image of luxury, youth and beauty. Commonly known as
patchouli, Pogostemon cablin is a member of the mint family and originates
from the Philippines. It was introduced into China in 500 BC, then brought into the Middle East along the silk route. In the 19th century, it was widely used in India for its insect-repellent
properties to protect silk or linen
Figure 1: Patchouli plants grown in nurseries before transplantation into the field.
May 2019
Because of this low THC content, CBD (cannabidiol), a cannabinoid with no psychoactive effect derived from hemp, is available for consumer use in some countries. However, its legality may vary from state to state and country to country.3 Pogostemon cablin extract is a unique and patented cannabinoid receptor 2 (CB2) activator and an alternative to controversial cannabis derivatives, such as hemp oil.
frontier in the personal care industry, with cannabis derivatives such as hemp oil or CBD oil being used in beauty products to mitigate stress and reduce skin irritation. Hemp and marijuana come from the same plant species, Cannabis sativa. The major difference is that the content of THC (Δ9-tetrahydrocannabinol), the psychoactive molecule present in these plants, is generally below 0.3% in hemp, which is too low to convey its psychoactive effects, while in marijuana THC may be present at concentrations of as much as 30%.2
shawls from moths and to mask unpleasant odors. In Victorian Britain, Indian patchouli-scented shawls exported to Europe became a main indicator of true ‘Oriental’ fabric, the height of sophistication and a symbol of luxury. Napoleon brought to France patchouli-scented cashmere shawls that he found in Egypt, but the origin of the scent was carefully kept secret. Patchouli is an iconic plant of the ‘hippie’ or ‘flower power’ generation of the late 1960s and early 1970s. Patchouli oil and incenses were brought by hippies into Western countries as a reminder of their Asian travels. Patchouli was said to cover the smell of marijuana, a plant also associated with the hippie generation. Today, “hippie chic” also referred to as “boho chic,” is gaining momentum in the luxury segment and the Pogostemon cablin extract is a privileged ingredient to capture this trend in cosmetics. Patchouli finds its roots deeply vested in
Traditional Chinese Medicine, where its acrid, warm, aromatic, and dry properties nourish the Yin, resolve dampness and calm the mind. It is considered a great balancer,
PERSONAL CARE NORTH AMERICA
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