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SKIN PROTECTION 33 Optimized skin color - consumer self-assessment test Satisfaction with skin colour (+18%)


Skin has vibrant glow (+30%, **)


1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.0 -0.2 -0.4


Reduction of pale and yellowish skin tones (+30%,*)


After using the product for 7 days my skin seems livelier


Healthy skin color (+12%,*)


...my skin seems healthier


Attractive skin color (+19%,**)


Too orange (-3%, ns)


 Carotolino  Placebo


Figure 9: Carotolino improves skin color. Consumers applied a Carotolino formulation or a placebo product for 7 days, twice a day. They were asked to rate individual skin parameters on a 10-degree-scale (0 = lowest, 10 highest evaluation), before the first application (day 0) and after the last application (day 7). The data points show changes in absolute numbers between day 0 and day 7. Changes in % between day 0 and day 7 are indicated in brackets. Statistical significance refers to verum vs. baseline. N=20; Mean; Student’s t-test, * = p < 0.05, ** = p < 0.01.


carotenoid active has a 16% higher price compared to the corresponding placebo cream (20.60 EUR vs. 17.80 EUR, respectively). The added value is remarkable: while the active ingredient increases production costs by only 0.02


...my skin seems more attractive ...my skin colour has improved ...my skin has better luminosity ...my skin looks younger


The product provides an immediate effect -1.5 -1.0 -0.5 0.0 Improved general appearance of skin I disagree I agree


*** **


**


** *


** ** 0.5 1.0 1.5


 0.5% Carotolino  Placebo


Figure 10: Carotolino improves the general appearance of skin. Volunteers applied a placebo cream or a Carotolino cream for 7 days, twice a day. At the end of the study, they were asked to rate questions on a scale ranging from “I fully disagree” (-3) to “I fully agree” (+3). The graph shows their averaged opinions for each question. N=20; Mean + SEM; Paired Student’s t-test versus placebo, * = p < 0.05, ** = p < 0.01, *** = p < 0.001.


EUR, product value increases by 2.80 EUR (Fig 11). What is more, consumers were more inclined to buy the carotenoid active product (+30%) and were more confident to recommend it to others (+45%) as compared to placebo, respectively (Fig 12).


Conclusion


In conclusion, the active ingredient Carotolino produces tangible results, results that are felt, experienced and enjoyed by customers. When specifically focusing on color related parameters, the Carotolino


Beautifully bio-based


Safe, sustainable, bio-based ingredients for personal care.


800.223.7054 • acme-hardesty.com May 2019 PERSONAL CARE NORTH AMERICA


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