8 NEWS 2020 fragrance trends
Orchidia Fragrances has released their 2020 Fragrance Trend Forecast. Orchidia Fragrances analysed the latest product releases, market intelligence reports, and social media buzz to predict the top trends that will shape the fragrance industry in 2020 and beyond, including: Let’s Talk About Synthetics: Brands challenge the popular notion that natural is always better by re-positioning synthetic ingredients as ‘clean’.
Functional Fragrance: Evidence-based aromatherapy products cater to consumers seeking functional products with unique health benefits.
Indulging in Craftsmanship:
Premium fragrances made with exotic ingredients drive market growth across product categories.
True to Nature: Raw earthy scents reflect the movement towards recognisable and natural ingredients. The full report details how consumer trends will influence fragrances across products in
Talc distribution in Europe
Last month Nordmann took over the distribution of Elementis Minerals talc products in Austria, Bosnia- Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Germany, Hungary, Norway, Poland, Serbia,
Slovakia, Slovenia, Sweden, Switzerland and The Netherlands. Elementis natural Mondana
HT Talc minerals offer multi- functional properties and can be used in many COSMOS approved cosmetic formulations as soft and silky sensory additive,
fragrance enhancer and oil absorber.
Elementis is a leading global ingredient solutions provider, producing rheology modifiers, emollients, actives and other specialties for several industries.
2020. “Our in-house analysts work closely with our Perfumers to create fragrances that represent the latest in trends and innovation. Our team has conducted extensive primary and secondary research to ensure our clients have the latest industry intel,” said Laura Dembitzer, director of marketing and communications.
Tony O’Lenick retires
After 30 years of service to Siltech and the personal care industry Mr. Tony O’Lenick has decided to retire. He leaves a legacy of having contributed to the expanded use of silicones in various personal care applications. Tony is also responsible for teaching many new personal care formulators how to capitalise on the many benefits of silicones via his numerous educational pursuits, including several publications, volunteer efforts for the SCC and IFSCC and countless speaking engagements. For the past 20 years Tony served as the President of Siltech LLC, a subsidiary of Siltech Corporation, and the designated distributor for Siltech’s products in the US personal care market. He has been instrumental in expanding Siltech’s customer base among key users of specialty silicones and this is especially impressive given that Tony O’Lenick was Siltech LLC’s only employee. A spokesperson for Siltech said: “We wish him all the best in his retirement and know that he will enjoy more time with his family and eight grandchildren.”
Latest sustainability developments discussed
The European edition of the Sustainable Cosmetics Summit was hosted in Paris in November. The summit brought together over 180 senior executives from the beauty industry to discuss pressing sustainability issues. Some of the key take-aways included: Prioritising sustainability
issues. A major challenge for operators is to decide what issues to focus on. According to Susan Curtis from Neal’s Yard Remedies, companies should make decisions based on where they create most impacts. The organic personal care company has decided to focus on organic & safe ingredients, energy & climate change, non-animal
PERSONAL CARE EUROPE
testing methods, and packaging. Prominence of biodiversity. Rik Kutsch Lojenga from the Union for Ethical BioTrade showed that consumer awareness of biodiversity continues to rise. Awareness is rising fastest in Asia, with consumers in China and Vietnam having over 90% biodiversity awareness Sustainable sourcing. Originating from natural (agricultural-based and wildharvested) ingredients, a diverse range of materials are now sustainably sourced in the personal care industry. At the summit, several examples were given of such materials; they
included shea nuts, food crops, seaweed, biopolymer feedstock, as well as packaging waste. Widening range of green
materials. The palette of green raw materials continues to expand as cosmetic and ingredient firms invest in new feedstock, processes, and novel ingredients. Many new green materials were presented at the summit, including green alternatives to glycols, synthetic preservatives, silicones, petrolatums, lanolin and film formers.
Food waste as an ingredient
source. A number of cosmetic companies are now using food byproducts as a raw material source. Richard Blackburn from
Dr Craft showed how it has created a novel range of natural hair dyes using blackcurrant skins, leftover from Ribena drink production. BASF gave details on how it has set up organic gardens in Vietnam to grow rambutan. Traceability of ingredients.
The growing use of natural and organic ingredients in cosmetic products brings fraud risks. Aina Querioz from Seqens explained how blockchain technology provides traceability in ingredient supply chains. Initially adopted by the food industry, take-up rates of blockchain technology are expected to rise in the cosmetics industry.
February 2020
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