NEWS 5
Editor Richard Scott
richardscott@stepcomms.com
Technical Editor Chris Smith
chrissmith@stepcomms.com
Business Manager Chris Vincent
chrisvincent@stepcomms.com
Publication Administration Katy Cockle
katycockle@stepcomms.com
Design Aaron Batson
Publisher Geoff King
geoffking@stepcomms.com
Publishing Director Trevor Moon
trevormoon@stepcomms.com
In memory of Josh Taylor
To receive regular copies of this magazine, please apply in writing to The Circulation Dept, Step Communications Ltd
Preserving microbiota and reviving radiance
Lactobiotyl from Silab is a new natural postbiotic active ingredient that can restore hydration and luminosity to dry skin. It improves the integrity and renewal of the epidermal barrier while preserving the equilibrium of the cutaneous microbiota. For the development of its
new care product for dry skin, Silab Research drew inspiration from the adaptation properties of a plant probiotic (Lactobacillus arizonensis) to a desert climate. This living microorganism colonises jojoba, a shrub known for its adaptation to extremely dry conditions, as those of the Arizona desert. In order to ensure its survival, this good bacterial
species (= probiotic) bioconverts molecules of its host into bioactive metabolites, more commonly called postbiotics. Based on their recognised expertise in mastering naturals, the microbiota and
biotechnologies, Silab teams have reproduced in industrial
New alternative to talc
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ISSN 2041-0441 February 2020
Consumers are looking for a safe alternative to talc that can deliver a comparable skin-feel to the powder. The formulators at Jojoba Desert, an Israel- based supplier of jojoba oil, have a new option with JD Jojoba Silk-Like Powder. This innovative product integrates JD Jojoba oil with tapioca starch, resulting in a silky and smooth cosmetic powder. Due to the presence
EDITOR’S COMMENT New decade, new approach
And so we begin a new decade. What will the 20s bring for the personal care industry? These are times of rapid social and political change, so it would be a brave person to predict with any confidence how the next ten years will pan out. In this issue we try to gauge the progress of the men’s grooming market, which has developed in fits and starts over recent years. With social media heightening the awareness of men’s makeup, this continues to be an opportunity for expansion for the industry, but is still only a mainstream success in a few locations around the world. This market requires a new approach, exemplified by subscription box services, who have grown thanks to men’s desire for simplicity, practicality and lack of interest in shopping. But they have also developed strong formulations too. This type of approach will be needed in the new 20s.
Richard Scott, Editor PERSONAL CARE EUROPE
of JD Jojoba oil in the formulation, JD Jojoba Silk-Like Powder is also rich in anti- inflammatory and anti-ageing benefits, containing both omega 9 and vitamin E.
It is non-GMO and aluminum-
free as well, and compatible with oils, water, emulsifiers and surfactants. In addition, due to its unique, velvety and non-fluffy texture, it is highly safe for consumers and formulators alike.
“The powder’s granule-like
texture does not enter the lungs if released into the air upon application, which beautifully responds to recent market demands for healthier, more natural cosmetic powders,” explains Lee Reuveni, CEO at Jojoba Desert. “So far, the market’s response to JD’s product has been overwhelmingly positive. We couldn’t be more pleased.”
bioreactors the natural environment of this bacterial species specific to desert climates by growing it in association with its host, jojoba. This targeted bioguiding technology has directly resulted in the production of bioactive molecules that constitute Lactobiotyl. Advanced analytical
techniques have enabled these bioactive molecules to be identified. They are cyclic polyols, osmoprotecting molecules known to regulate the water status of the plant in conditions of drought. In the skin, these molecules directly target dry skin, thereby making Lactobiotyl an ideal care product to treat dry skin.
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