HAIR CARE 73
Scalp and hair care are famously linked to our self-perception, confidence and identity, and high-performing products are certainly must-haves in achieving one’s hair goals. For today´s wellbeing and for tomorrow´s well- ageing, Provital created Kerascalp, a natural active ingredient derived from Amla (Phyllanthus emblica) fruits. Kerascalp protects and improves hair’s anchoring, thereby leading to a healthy scalp and a healthy hair, visibly through the improvement of the shine, texture and volume.
The search for tools to mitigate the climate crisis, preserve health and wellbeing, reduce discrimination and simplify daily life, are the concerns that link all consumers globally. Driven by consumers’ needs, Provital has combined an ancient ayurvedic wellageing secret and advanced botanical research in their latest innovation.
Kerascalp is the scalp and hair care ally that brings the scalp back into balance for a healthy hair: The power to reverse time: preserves Collagen XVII (COL17A1) in the hair follicle by increasing its expression and limiting its degradation
Healthy scalp & full-bodied hair: enhances proliferation (Ki67 positive cells) in the hair bulb. - Steady hair growth: shows a clear efficacy on hair growth in only 7 days of treatment. - Multi-functional: increases total and anagen hair number, gloss, strength & number of thick hairs. Kerascalp awakens and energises the scalp for a shinier and stronger hair. Symrise presents SymHair Shape & Color which is able to tame volume and frizz, gives a memory effect to curls even in high humidity and protects coloured hair from fading. SymHair Shape & Color also strengthens the hair and decreases hair breakage. As the trend towards natural hair care continues to grow, Symrise launched SymHair Shape & Color. The hair care ingredient is based on selected plant oils, additional natural ingredients and
February 2020
emollients. It helps dyed hair retain its colour longer, keeps curls defined and protects hair from becoming frizzy. The hair care ingredient was developed based on the concept of adaptogenesis, supporting hair to adapt to stress caused by daily grooming as well as hair dye. The ingredient combination is rich in nourishing omega-3, 6 and 9 fatty acids and is able to create a protective non-greasy film on the hair surface. Formulators may use SymHair Shape & Color in shampoos, conditioners, combing creams and many other hair care applications.
Hair growth Maca, revered for its medicinal properties, grows in fragile soils. This tuber is one of the very rare plants able to survive in the extreme climatic conditions common on the high Andean plateaux. It is commonly called “Peruvian ginseng” for its energising properties. Skinhairgium BIO is an anti-ageing active
ingredient obtained by enzymatic hydrolysis of Maca roots (Lepidium meyenii), a Peruvian plant well-known for its energising and stimulating properties, using a process that protects both people and the environment, patented by Laboratoires Expanscience.
Thanks to its concentration in peptides and sugars, 0.2% of Skinhairgium BIO stimulates cellular renewal and shows activity on hair as well as on skin. It revives hair growth and prevents hair loss for stronger and healthier hair, and it stimulates hair growth in activating the Wnt/b-catenin pathway. It also slows down hair loss by acting on key markers to maintain the anagen phase. It fortifies and revitalises hair in promoting healthy and strengthened hair follicles.
In addition, it reduces wrinkles and enhances skin radiance: -12% crow’s feet wrinkle area and +35% skin radiance after 4 weeks (clinical study). It is thus recommended for mature, tired and dull skins. Skinhairgium BIO is originating from Peruvian sustainable sourcing. This grade is a preservative free powder (on organic
Maltodextrin carrier), certified 100% organic according to COSMOS standard by Ecocert Greenlife.
N. benthamiana is a historical plant- based model system for the transient expression of high purity proteins. Synthetic human mRNA can be inserted, amplified and translated inside the leaves obtaining a high yield of expression in a non-GM system. As opposed to recombinant production by Gram(-) bacteria which may contain endotoxins, synthesis of proteins in plants allows to obtain safe plant-based biotechnological ingredients with proper modifications and high activity. Hair plays a role in social relationships.
Different haircuts, brows and eyelashes styles or beards and moustaches in men are forms of self-expression. Ageing, stress, hormonal changes, unbalanced diets, UV and pollution are able to alter normal hair growth cycle accelerating hair loss and slowing down new hair growth. Anargy from Lipotrue contains proteins
that are able to nourish, protect and detoxify hair root helping to reactivate hair growth cycle for a redensifying and strengthening of hair locks. Naturally it amplifies, extends, lifts and curls eyelashes, letting them bloom. Androgenetic alopecia results from a
deregulation of the hair growth cycle, mainly affecting men and characterised by thinner, shorter and unpigmented hair, forming a down. Silab tackles this disorder with Hairgenyl, a natural anti-hair loss active ingredient from biotechnological origin. Rich in peptides from the yeast Pichia
minuta, isolated from the flowers of azalea, Hairgenyl acts on three regulation mechanisms of hair regrowth: the mitochondrial dynamics, the expression of signalling molecules and the components of epigenetics. It thus supports the biological activity of the dermal papilla and stimulates growth of the hair follicle. Tested on volunteers, Hairgenyl boosts hair regrowth: the hair is thicker, more resistant and the scalp is more densely covered. Hairgenyl is recommended in all anti-loss and regrowth hair care products.
PC PERSONAL CARE EUROPE
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