66 SKIN PROTECTION Increased product value 3.00 2.00 1.00 0.00 0.02 € Increased production cost
Calculation for a 50ml sample: - Consumer estimation Placebo cream: €17.80 - Consumer estimation Carotolino cream: €20.60 - Increased product value: €2.80 - Increased production cost for 0.5% Carotolino: €0.02
Figure 11: Carotolino adds value to a formulation. Using 0.5% Carotolino in a final formulation increases the bulk costs by 2 cents while increasing the product value by 2.8 Euro (basis 50 ml dispenser). Consumers used a “Placebo test product” or a “Carotolino test product” for 7 days, twice a day. After 7 days of use they estimated the purchase price for each product. Increased product value was calculated as the difference between the estimated price of the “Placebo test product” and the “Carotolino test product”. N=20; Mean.
formulation improves overall skin colour, including luminosity and glow, it reduces pale and sallow skin tones, without being perceived as too intense by consumers. Therefore, the Carotolino formulation improves the general appearance of skin, including its lifelines, visible health and attractiveness. What is more, just 0.5% of Carotolino adds value to a cosmetic formulation, it convinces customers to buy
Increased product value
100 90 80 70 60 50 40 30 20 10 0
Placebo 0.5% Carotolino Placebo 0.5% Carotolino
Figure 12: Carotolino convinces consumers to purchase and recommend the formulation. Consumers applied a placebo cream or a Carotolino cream for 7 days, twice a day. After 7 days, they rated their individual opinion on a scale ranging from “I agree completely” to “I disagree completely”. Bars reflect percentage of consumers that agreed or disagreed. N=20; Mean; Student’s t-test, ** = p < 0.01.
the product and it raises the final product’s price expectation. In addition, Carotolino makes consumers confident to recommend the product to others. In summary, the accumulation of
carotenoids in skin after application of Carotolino provides: l Direct blue light protection: by absorbing and therefore shielding blue light. l Indirect blue light protection: by
neutralizing blue light-induced oxidative stress.
l Improved skin colour: by providing a healthy and vivid skin tone. The combination of blue-light
protection and skin colour effects make Carotolino a unique active ingredient for skin care applications, suited for anti-age, face and body care, as well as after-sun, lip balms or hair care.
PC References
1 Pezdirc K, Hutchesson MJ, Williams RL, et al. Consuming High-Carotenoid Fruit and Vegetables Influences Skin Yellowness and Plasma Carotenoids in Young Women: A Single-Blind Randomized Crossover Trial. J Acad Nutr Diet. 2016;116(8):1257-1265.
2 Pezdirc K. Perceptions of carotenoid and melanin colouration in faces among young Australian adults In: Megan E. Rollo RW, Melinda J. Hutchesson, Gozde Ozakinci, David Perrett, and Clare E. Collins1. Vol 70: Australian Journal of Psychology; 2018.
3 Chiarelli-Neto O, Ferreira AS, Martins WK, et al. Melanin photosensitization and the effect of visible light on epithelial cells. PLoS One. 2014;9(11):e113266.
4 Zastrow L, Groth N, Klein F, Kockott D, Lademann J, Ferrero L. [UV, visible and infrared light. Which wavelengths produce oxidative stress in human skin?]. Hautarzt. 2009;60(4):310-317.
5 Lefevre CE, Perrett DI. Fruit over sunbed: carotenoid skin colouration is found more attractive than melanin colouration. Q J Exp Psychol (Hove). 2015;68(2):284-293.
6 Stahl W, Sies H. β-Carotene and other carotenoids in protection from sunlight. Am J Clin Nutr. 2012;96(5):1179S-1184S.
Figure 13: Carotolino’s mode of action. PERSONAL CARE ASIA PACIFIC
7 Sharma A. Effect of ambient humidity on UV/visible photodegradation of melanin thin films. Photochem Photobiol. 2010;86(4): 852-855.
September 2019 2.80 €
Would you recommend the product?
** Increased Buying intention n Disagree n Agree
Would you buy the product?
**
EURO
Percentage of customers that agreed/disagreed
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