ANALYSIS 19
brands. Retired basketball star Kobe Bryant is co-founder of Art of Sport, a body care brand focused on the needs of athletes. The body wash, shampoo, sunscreen, deodorant and recovery cream are formulated to protect athletes, help them perform and aid their recovery. The products were developed by scientists with input and backing from professional stars like NBA’s James Harden, NFL’s Juju Smith- Schuster and surfer Sage Erikson.
Go!
When we first launched Active Beauty, we suggested that brands could build on the community spirit of CrossFit and Peloton. Excitingly, this is exactly what Face Gym has lined up for its next venture. Face Gym plans to launch an App in 2020, which will offer Peloton-style live workouts for its followers. In-store events will also build on this sense of competitive collaboration. We have already seen companies like Philosophy and Lush run in-store fitness events, and given that 38% of UK consumers would interested in attending a similar event in the future, we will see more similar fixtures in the coming years. We are also seeing movement towards another of our forecasts – heat-activated fitness apparel. Devan Chemicals has collaborated with Kaneka Corp to develop
textiles designed to aid sports recovery and skin protection by reinforcing the body’s antioxidants with Q10, sea kelp and thyme oil.
And what about our other prediction – DNA-driven Active Beauty, which helps consumers meet or surpass their genetic fitness profile? We have already seen home DNA testing kits go mainstream thanks to genealogy specialists Ancestry and 23andMe. This will help drive acceptance of products such as DNAFit’s Diet Fitness
360 which generates recommendations for personalised supplements based on fitness profiles. Personalised body care products must surely be the next step? In the nearer term, however, we will see
the emerging trend for CBD-based beauty products intersect with Active Beauty. Dr Kerklaan skin creams already use CBD to target menstrual cramps and PMS. Similar pain creams could be positioned to address inflammatory pain caused by sports training and fitness activities.
PC
PR NA
TURAL ODUCTS M
MADE BY NA B TAO
ANICAL TURE
SCRUBS & EXFOLIANTS S
Aura Products Ltd is a British company that has one of the largest portfolios of natural exfoliants. The team has many years’ of experience in sourcing, packing, irradiating and supplying quality approved natural scrub ingredients to the cosmetic indust ry, for the manufacture of hand, face, body and foot soaps.
Aura Products Ltd supply 15kg to 1,000kg lots in your preferred packaging. Materials can be irradiated or heat treated as required.
• •
A NATURA
MOST MATERIALS VAAVAILABLE IN COARSE, MEDIUM, FINE & EXTRA FINE GRADES
AL ALTERNATIVE TO POLYBEAD AV
LT VISIT US AT
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IRRADIATION SERVICE AV AV
VA FOR MORE INFORMATION ABOUT OUR PRODUCTS STAND B41 t: +44(0)1606 835757 | w:
www.auraproductsltd.co.uk September 2019 PERSONAL CARE ASIA PACIFIC AVAILABLE IN A VARIETY OF PACKA GING
AVAILABLE PA
VA
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