NEWS 5
Editor Richard Scott
richardscott@stepcomms.com
Technical Editor Chris Smith
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Business Manager Chris Vincent
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Publication Administration Katy Cockle
katycockle@stepcomms.com
Design Aaron Batson
Publisher Geoff King
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Publishing Director Trevor Moon
trevormoon@stepcomms.com
In memory of Josh Taylor
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Plant-derived petrolatum alternative
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ISSN 1470-8213 September 2019 PERSONAL CARE ASIA PACIFIC EDITOR’S COMMENT Finding the best in ‘clean beauty’
One of the focuses at in-cosmetics Asia will be ‘clean beauty’. This is something of an awkward trend to pin down as it has transferred over from the food industry and evolved. There is also a lot of terminology associated with ‘clean beauty’ that contradicts much of what our industry has attempted to improve upon in recent years. In blogs you will see many references to ‘chemical free’ and other free-from claims which are of dubious scientific standing. There is, however, much to be gained by focusing on products that are simultaneously beneficial to the body and the environment, and it is understandable that some consumers are drawn to products that have short, easily identifiable and ethically-sourced ingredients lists. It will be interesting to see the new ingredients available at in-cosmetics Asia this year that will help develop the trend further.
Richard Scott, Editor
Castorline Wax Jelly is BioAktive’s vegetable-derived alternative to petroleum jelly. Made completely from plant derived materials, Castorline has the touch and feel of a petrolatum, but without petroleum. “We are seeing good and steady sales in most of Europe since we launched the product here last year,” said Robin
Willmann, BioAktive Co-Founder and head of EU business. “Things have been going very well, particularly in Europe where there is a lot of interest in moving towards natural products.” “We are also seeing a lot of
interest now from other markets in Asia and North America and are planning to do a push in those markets in the second half of this year. In particular, our
distribution partners in Asia are very keen on Castorline as they are on the other new core products in our portfolio.” Castorline is part of a new set
of products BioAktive has brought to the market with a focus on naturals that are also highly functional. In addition to Castorline, there are products such as HydraMaxx and DermaMaxx as well as NatraSoft.
New regional director appointed for Asia
Inolex has increased its sales force with strategic new hires in several key global beauty care markets. With its new flagship
manufacturing plant in Charlotte, North Carolina (pictured) in the final phase of development, the bolstering of the company’s core sales team adds to the existing growth momentum surrounding the organisation.
“Building an experienced team that is technically savvy and has a partnership mindset with our customers is fundamental,” said Art Knox, VP global head of Sales. “We have a stand-out product portfolio that delivers performance, innovation, and an increased focus on sustainable
and bio-based materials. We have world-class production capabilities culminating in Charlotte. These three pillars combined are enabling Inolex to showcase our leadership in the beauty care market,” said Knox.
Experienced technical experts in Asia, Eastern US, and the United Kingdom, have recently joined the Inolex team. Puja Agarwal was named regional business director, Asia. She will be responsible for overseeing sales and marketing related activities for SE Asia, India, Japan, Australia, and New Zealand. Puja brings nearly 20 years of technical sales and marketing leadership in the beauty care industry to Inolex, including 8 years as senior regional marketing manager, South Asia and Middle East at Berkshire Hathaway; Lubrizol Advanced Materials India. She holds a Bachelor of Technology in Cosmetic Engineering.
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