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Insight


COPING WITH COVID Elo Touch Solutions


with staff, how are Elo's kiosks equipped to handle heightened concerns over touch surfaces? Are customers now more likely to choose staff or self-service? Which option is safer?


Although self-service solutions with touchscreens obviously require the user to touch the screen, there are a few reasons why this is still more hygienic than face to face. Te screen can be easily cleaned by the staff and the customer is in control of the situation when interacting with a touchscreen. Tey control when they touch, how close they stand and what they do afterwards. A self-service kiosk is consistent – it will not behave differently with customer A compared to customer B.


Also, when you add options to the self-service offerings – like a hand sanitiser dispenser or a temperature check sensor to control access to the venue, then this gives the customer peace of mind that the operator is taking the necessary precautions. Tere are also other solutions coming to the market such as UV lamps or anti- microbial treatments of the glass. At Elo, we are happy to guide our customers through which option is right for their needs.


Kiosks in retail outlets swipe loyalty cards and scan phones to identify returning shoppers. To what extent are self-service solutions used to increase brand loyalty within gaming?


Using self-service kiosks there are so many ways to interact with the customer base. Facial recognition can recognise the customer, providing opportunities to access loyalty programs, customer apps can be used to scan a QR code on the kiosk to seamlessly connect the customer to the brand and personalise the interaction. We have various ‘Edge-Connect’ accessories, such as mag stripe reader, fingerprint sensor, and facial recognition camera, which facilitate these types of frictionless connections. We see this area as a very exciting growth area in gaming, subject to GDPR and local legislation of course.


Elo has installations in over 80 countries. How do you tailor touchscreen solutions to different markets?


We have the largest variety of touchscreen technology and self-service solutions in the marketplace with over 25 million units deployed to date. In terms of our offering to the various markets in the gaming umbrella, this ranges from touch sensors or open frame monitors supplied to integrators and OEMs building gaming machines, desktop monitors and point of sale solutions for gaming locations such as casinos, bookmakers, arcades, large format signage with the dual use of advertising and customer interaction and more recently android or windows all-in-one devices used for multiple purposes encompassing most of the above


P76 NEWSWIRE / INTERACTIVE / MARKET DATA


Using self-service kiosks there are so many ways to interact with the customer base. Facial recognition can recognise the customer, providing opportunities to access loyalty programs customer apps can be used to scan a QR code on the kiosk to seamlessly connect the customer to the brand. We have various ‘Edge-Connect’ accessories, such as mag stripe reader, fingerprint sensor, and facial recognition camera, which facilitate these types of frictionless connections. We see this area as a very exciting growth area in gaming, subject to GDPR and local legislation of course.


Although self-service solutions with touchscreens obviously require the user to touch the screen, there are a few reasons


why this is still more hygienic than face to face. The screen can be easily cleaned by the staff and the customer is in control of the


situation when interacting with a touchscreen. They control when they touch, how close they stand and what they do afterwards. A


self-service kiosk is consistent – it will not behave differently with customer A compared to customer B.


examples in one device. We can also offer bespoke solutions if required. Elo is serving various vertical markets and we build our gaming monitors with full traceability and the same attention to detail as our healthcare monitors.


Finally, finger-driven touchscreens have existed since 1965 and Elo's history within the touchscreen industry dates back nearly as far. Where do you see the next innovation? How do you remain at the forefront of interactive solutions?


Although there was talk of the theory of touchscreens in the late sixties, the first practical application and registered patent for a touchscreen was created by our founder in 1971. Since then, we have been leading the field with our components, monitors, point of sale/all in one, digital signage and more recently we have emerged as the market leader in enterprise Android solutions. We have a strong commitment and focus on R&D. We have many products coming to market next year and many of those will be very applicable and exciting for gaming. Watch this space!


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