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live. Tere are plenty of games made over the years that studios have told me were going to be classics and they’ve done very little, while there are others which have been thrown together somewhat and done well because they’ve managed to get the ingredients right. Tere’s a bit of the magic dust with Rainbow Riches for sure. Te game’s been responsible for creating the Irish-themed genre that is prominent across content studios. Te fantasy and luck, along with a pot of gold at the end of the rainbow plus the leprechaun is just one of the classic themes now.


Gamesys recently launched a new site dedicated to Rainbow Riches in collaboration with Scientific Games. How did you find the experience in working together in taking the brand forward?


NW: Rainbow Riches is obviously the jewel in the crown for Scientific Games and rightly so. Tere are always challenges when you’re working with an IP owner because they do things slightly differently and you want to make sure you’re telling the right story. Ultimately, we’re very happy with the site that we’ve put


There are always challenges when you’re working with an IP owner because they do things slightly differently and you want to make sure you’re telling the right story.


Ultimately, we’re very happy with the site that we’ve put out and it’s very much been a combined effort.


out and it’s very much been a combined effort.


RP: We saw Rainbow Riches Casino as an evolution of the brand, pushing it to the next level and bringing it to into the new millennia and reaching a wider audience. We both wanted to stay true to the brand and didn’t want it to


look too gimmicky with the Irish theme. It’s all about creating a fun and entertaining experience for the players, while making sure it’s familiar enough to the fans have enjoyed the game since it was first brought to the market back in 2006.


Rainbow Riches Cluster Magic is the latest incarnation of the brand. What makes the new version different from the original release?


RP: Te latest version of this timeless classic introduces the clusters mechanic for the first time. It once again brings the cheeky leprechaun into the modern age by evolving the gaming experience that will be appealing to a new generation of players, as well as existing ones. Behind the scenes, we’ve worked very hard on this latest instalment and we’re proud of it. In terms of the gameplay, it’s all about creating enough clusters through cascading symbols to extend the grid to its max grid capacity of 8x8, which triggers the free games round. Te free spins wheel then spins to determine one of three free spin rounds: Persisting Wilds, Infinity Spins or Wild Rain – all of which have huge potential!


NEWSWIRE / INTERACTIVE / MARKET DATA P125


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