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game experience is integrated


into a single-engine platform, called Leopard, availing a seamless and effortless approach and customer management.


How do you predict what brick and mortar games will perform online?


Te knowledge accumulated from understanding traditional brick and mortar casino consumer preferences gives us access to plenty of appealing ways to approach customers with online game content. We know that the personalised gaming experience is crucial for a brand to stand out and navigate through the jungle of offerings online and we offer it. By delivering the right content we create a smooth transition into a new experience and we build trust that is critical to the maintenance of loyalty.


How do player demographics inform the development process and adaptation of CT's games for the two environments?


We are adding tools and executing an effective omnichannel strategy through all digital channels to keep up with the preferences of all demographics of players. Trough CT Gaming Interactive, we stay close to the operators in every moment with enhanced portfolio offerings, new games, new technology, and knowhow. Yet, our landbased focus and strategy haven’t shifted and we are working hard on new product development that will be launched shortly.


The pandemic has seen many traditional land- based players shift to digital. Are we going to see a more permanent change in the future of the player environment?


We developed an integrated approach for a variety of


loved and preferred by players around the globe. Tat makes a solid foundation on which CT Gaming Interactive is building by reinforcing our games arsenal with new online titles. Our game offerings are always tuned with the market needs and are for all levels of experience - relaxing, classic slots to action- packed games.


Around five years ago, there was a flurry in omnichannel. Are players looking to play the same game on a desktop computer and mobile phone? Are players' expectations different between devices?


We have developed and implemented on our omnichannel concept we introduced a few years ago. Te omnichannel strategy includes a sophisticated platform for cross-channel delivery, management of customers, simultaneous cross-launching of games for both slot machines, and online delivery to different devices. We developed an integrated approach for a variety of features from the real land-based casino operation. Trough familiar content, the online operators are fulfilling one


features from the real land- based casino operation.


Through familiar content, the online operators are fulfilling one of the prerequisites for customers to enjoy the


transition resembling the real brick and mortar casino experience through the new delivery methods.


of the prerequisites for customers to enjoy the transition resembling the real brick and mortar casino experience through the new delivery methods.


CT Gaming Interactive products help to engage with players in every step of the way and the transferability of gameplay to multiple devices is key to allowing the customer to benefit from the shift to an omnichannel approach. Te


Tis situation became a game-changer and we witnessed a surge in online gaming with players eager to be entertained and to continue playing their favourite games in the changed circumstances. However, many brick and mortar players seek in the gaming experience more than time in front of the computer, they need to socialise and they are inevitably coming back to the casinos and gaming halls once they open.


Now, the B2C relationship means much more to the players. Tis means not only an active marketing and promotional strategy, but to engage with players every step of the way during their gaming experience. Tis is important when it comes to the younger generation of players since they are sophisticated technology users constantly searching for new and exciting experiences and searching for better games and improved promotions.


To achieve the balanced combination for all, we are creative and consider the demographic in every market, their habits, and the gaming preferences of a diverse variety of players in order to develop and offer the best and most suitable portfolio mix. Te new reality will shape the future of the industry and create new opportunities for gaming with a much more personalised gaming experience that will bring the players to a new level of entertainment.


NEWSWIRE / INTERACTIVE / MARKET DATA P131


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