search.noResults

search.searching

dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Interactive


SPORTS BETTING HPL DIGITAL SPORTS


Te New Sports Bettor: HPL Digital Sports


Ed Moed, CEO at HPL Digital Sports, delves into the findings of the speciality group’s third-party study on the new American sports bettor. Ed also offers insight into how Coronavirus has impacted the US betting landscape, and when sports betting will be able to enjoy the access that gaming and fantasy brands have to partnerships with professional leagues.


Ed Moed CEO, HPL Digital Sports


What services does HPL Digital Sports provide fantasy sports, online betting and esports brands?


HPL Digital Sports is a speciality group that focuses on two core areas that are essential for fantasy sports and ebetting companies. We help companies build their brand in this uber competitive space as sports reignite again and regulations continue to change, especially in the US. We also help companies separate their brands from one other and find new customers. Our services integrate brand building, communications, and marketing to help our clients get real results. We know the landscape extremely well as our studies allow us to really understand their audience and therefore know how to build more engagement and loyalty with them.


HPL Digital Sport conducted a third-party study on the new American sports bettor entitled ‘The State of the New Sports Bettor’. Could you explain the rationale behind commissioning the study and its main findings?


P112 NEWSWIRE / INTERACTIVE / MARKET DATA


We commissioned the study to help our clients understand who the sports bettor is. Knowing how this audience is growing, its habits and gender split are instrumental in understanding who the new sports bettor is. Modern sports bettors are so very different from the pre-digital middle-aged guy. We conducted the study to help get in-depth information for our clients on how they can build better engagement and loyalty with end users.


One finding showed that the fantasy player and the sports bettor are nearly one in the same, with 89 per cent of sports bettors playing fantasy sports. In addition, the top concern for players in picking a platform that has ease of payouts followed by security and brand reputation. Why is this the case? Is functionality and the ability to redeem money from transactions quickly more important than pre-covid?


It is a great point. People often dabble in fantasy sports before joining millions of others who take it seriously. Once they start doing that, there is a natural easy bridge to get into online sports betting. What we are going to find more and more is that they are one and the same and, with that, the sportsbooks have to think through everything from their use of language and terminology through to the ease of playing on fantasy and consider how to transfer this to what they are offering. Most people play fantasy and go to sports betting as it is so easy to transition online.


Secondly, covid has changed the rules of the game. Although fantasy and sportsbooks have been around a long time, I almost see pre-covid


as wave number one where a lot of people were trying a number of things – people would spend a lot of money across a number of brands with little regard for loyalty. Post-covid, players are getting a lot more particular. Players have less disposable income and want immediate payment to pay bills or bet elsewhere. Tat is why we saw that this was the number one thing they care about. Security and brand are always important but the ease of payouts is not something we’ve seen players prioritise before, however, it makes logical sense based on where the world is.


51 per cent of sports bettors have a bachelor’s degree or higher, compared to the 33 per cent of all Americans that have a bachelor’s degree or better. How does this finding aid HPL in its work with sports betting brands?


What we’re seeing is well-educated people betting to achieve an incremental income. It has become more than a hobby. Whereas before you would physically go to a track or visit a casino, it is now so accessible. A lot of players who play fantasy have graduated from college and now have a greater interest in college sports and their favourite professional teams. It has almost become a part of college culture for graduates to then bridge the gap to sports betting following their inauguration into fantasy sports.


How has the US sports betting landscape shifted following the impact of the Coronavirus? What were people betting on during the crisis and do you foresee these verticals sustaining their success over the coming months?


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144