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Interactive


DIGITAL GAMING EVENTS BETGAMES.TV, KALAMBA GAMES, BOOONGO


Roundtable: digital event experiences


Following the postponement and cancellation of major conferences, digital exhibitions are here to stay for the foreseeable future. G3 canvasses the opinions of BetGames.TV, Kalamba Games and Booongo for their observations attending virtual events and how the digitised experience can be improved.


How would you describe your experience of attending virtual events?


Aistė Garnevičienė, COO at BetGames.TV: I’ve certainly been intrigued by such an innovative approach – and have enjoyed being part of the industry’s entrance into the virtual conference domain, which is no doubt history in the making. Looking back at the past few months; current events almost feel like a blur, and it has been invaluable to gain insight from peers, industry friends and other business leaders as to how they managed to navigate this era-defining predicament.


Tis is especially the case of the retail betting sector, which has been hit particularly hard – and proven to be in an especially challenging situation. Te migration of industry conferences to online has no doubt proven essential towards ensuring that the industry can stay connected and find solutions together.


Sebastian Damian, Commercial Director at Booongo: As humans, we are geared to interact and to socialise. We will always be attracted by the human connection that comes with meeting face to face, but this does not necessarily mean that virtual meetings cannot compete with real ones. In the past few months, as the opportunity to meet in person has disappeared, virtual communication has become the new normal, and honestly – it works perfectly fine.


People have started to develop an open attitude, focused more on the practicality of what the potential outcome of that event could be. I can only say that based on my experience with virtual events in the past months, I feel they are here to stay. It is making things easier and safer


P120 NEWSWIRE / INTERACTIVE / MARKET DATA


I’d say one of the drawbacks of a live event can be the time spent travelling – not only to the event but also from stand to stand. Virtual events clearly score highly on convenience and productivity. For a B2B audience, the data that can be obtained is also much more


streamlined and swiftly usable as opposed to the old ‘business cards in a bowl’ mechanism.


for all of us, even if the fun is not always at the same level.


Gareth Dando – Head of Marketing at Kalamba Games: I’m sure like many others, I questioned whether virtual events could match up to the hustle and bustle of a live show. While it’s obviously a little less personal, the ones I have attended have done a great job in offering a very similar experience to the real deal and in some ways even improved it. For example, attending virtual sessions are much easier to attend and absorb sitting at my desk in front of my PC.


What are the main advantages of attending a virtual event compared to a traditional event?


Sebastian: Tere’s a long list of advantages. You need only point to the fact that virtual events save us all a lot of time, and this counts the


most. Other positives are there’s a more relaxed attitude between the participants, with the option to have a second meeting at any point, but also the ability to be more selective as to who you want to meet and interact with.


Gareth: I’d say one of the drawbacks of a live event can be the time spent travelling – not only to the event but also from stand to stand once you’re there. Virtual events clearly score highly on convenience and productivity. For a B2B audience, the data that can be obtained is also much more streamlined and swiftly usable as opposed to the old ‘business cards in a bowl’ mechanism for detail collection.


Aistė: Digital transformation always has its pros and cons. While I am of course looking forward to exploring new horizons and leaving a digital footprint as large as it would be at any exhibition hall, there’s no substitute for face to


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